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IBM Watson commercials


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#1 Dominik Bauch

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Posted 29 August 2018 - 08:34 PM

I always like the look of these spots, very cinematic.
Anyone know the tech specs, camera and lenses?
I would guess panavision anamorphics?
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#2 timHealy

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Posted 02 September 2018 - 10:15 AM

I worked on a few of them over a two day period but as an electrician I forget the details, but it was probably an Alexa. I'll see if I can find out.

 

But what was interesting is they did something like 3 spots per day with talent only being there for a few hours. They were done very simply utilizing the architecture of the space and some set dressing, and if I recall correctly a large soft key light and the use of existing lighting were possible and appropriate. Commercial producers don't like spending money in a way they once did. The crew was very small and tight.

 

Joe Pytka directed them. I don't know if he has done every one, but I would say probably.

 

best

 

Tim


Edited by timHealy, 02 September 2018 - 10:16 AM.

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Visual Products

New Pro Video - New and Used Equipment

Tai Audio

Willys Widgets

Metropolis Post

The Slider

Rig Wheels Passport

FJS International, LLC

Paralinx LLC

Technodolly

Aerial Filmworks

CineTape

Wooden Camera

Broadcast Solutions Inc

Gamma Ray Digital Inc

Ritter Battery

rebotnix Technologies

CineLab

Media Blackout - Custom Cables and AKS