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IBM Watson commercials


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#1 Dominik Bauch

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Posted 29 August 2018 - 08:34 PM

I always like the look of these spots, very cinematic.
Anyone know the tech specs, camera and lenses?
I would guess panavision anamorphics?
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#2 timHealy

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Posted 02 September 2018 - 10:15 AM

I worked on a few of them over a two day period but as an electrician I forget the details, but it was probably an Alexa. I'll see if I can find out.

 

But what was interesting is they did something like 3 spots per day with talent only being there for a few hours. They were done very simply utilizing the architecture of the space and some set dressing, and if I recall correctly a large soft key light and the use of existing lighting were possible and appropriate. Commercial producers don't like spending money in a way they once did. The crew was very small and tight.

 

Joe Pytka directed them. I don't know if he has done every one, but I would say probably.

 

best

 

Tim


Edited by timHealy, 02 September 2018 - 10:16 AM.

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