A month ago I had the great opportunity to shoot 5 commercials for a health insurance company in Spain with my friend Jota Aronak.
The premise of the 5 commercials was to make bright, warm, inviting and low contrast images so we decided to do that BUT giving it a little bit of character.
The project involved a lot of CGI and I had to maintain the same type of light for all the spaces in the 5 commercials so I decided to not let natural light in, which, when you don't have a great budget and have to emulate the sun is a bit difficult!
But we tried our best, the client ended up being super mega happy and we had so much fun shooting them in the 2 days that we had scheduled for them, we even finished a bit earlier on the second day!
I've wanted to use the Cooke S5 lenses since Adam started that thread on here so I gave them a go on these ads.. and I fell in love with them!! I also used a lot of filters but the overall image coming from the Cooke S5 is really beautiful on its own.
I will use them again probably and hopefully very soon! hence.. thanks Adam and Freya!!!
The colour grading was done in El Colorado by Jorge Jesús.
So, here we go!
The 1st commercial out of the 5
Hope you like it!
Have a lovely day.