Jump to content


Photo

'Jack White' joke ad


  • Please log in to reply
4 replies to this topic

#1 James Ewen

James Ewen
  • Basic Members
  • PipPip
  • 25 posts
  • Cinematographer
  • Oslo

Posted 21 April 2006 - 05:10 AM

Fantastic ad. Does anybody have an idea how this was shot?

James Ewen
DP Earthmedia
Mozambique
  • 0

#2 James Ewen

James Ewen
  • Basic Members
  • PipPip
  • 25 posts
  • Cinematographer
  • Oslo

Posted 21 April 2006 - 09:34 AM

Apologies. It seems I had a serious lapse of concentration when posting this. It is of course meant to be Jack White 'COKE' ad, and here is the URL.

http://www.youtube.c...WoLu_Hvbbw

James Ewen
DP Earthmedia
Mozambique
  • 0

#3 James Steven Beverly

James Steven Beverly
  • Basic Members
  • PipPipPipPip
  • 4199 posts
  • Director
  • El Paso, Texas

Posted 21 April 2006 - 07:42 PM

I don't know for sure but it isn't that hard to figure out, computers and compositing software w/ a greenscreened background. It was done in layers simaller to bullettime but instead of a bunch if still camera in a circle all going off at once then stitched together and a virtual camera dollying around the subject, a timelapse camera shot 1 frame every 1/2 second or so and they were composited into a panarama and a virtual camera dollied right using matchmovie software w/ the background layered in.
  • 0

#4 Adam Frisch FSF

Adam Frisch FSF
  • Sustaining Members
  • 2027 posts
  • Cinematographer
  • Los Angeles, USA

Posted 23 April 2006 - 09:11 AM

I think it's much simpler than that. Moco with people standing still, that's all.

I have a DP friend that does much bigger stuff than I do, and he shot a whole series of these type of
commercials where people are frozen in time and the camera dollies around and stuff. They were all achieved
by having people on strings, standing still and starching clothing so they look like they're in mid motion. It works flawlessly and you can't tell at all.
  • 0

#5 Stephen Williams

Stephen Williams
  • Sustaining Members
  • 4708 posts
  • Cinematographer
  • Europe

Posted 23 April 2006 - 10:32 AM

I think it's much simpler than that. Moco with people standing still, that's all.


Adam,

Exactly, the shadows on the ground shows that the sun was moving and varied in brightness throughout the shoot.

Cheers

Stephen
  • 0


Ritter Battery

Willys Widgets

Wooden Camera

Technodolly

The Slider

CineTape

Abel Cine

Gamma Ray Digital Inc

Visual Products

Glidecam

Tai Audio

Paralinx LLC

Rig Wheels Passport

Aerial Filmworks

CineLab

FJS International, LLC

Broadcast Solutions Inc

rebotnix Technologies

Media Blackout - Custom Cables and AKS

New Pro Video - New and Used Equipment

Metropolis Post

FJS International, LLC

Paralinx LLC

rebotnix Technologies

CineTape

Metropolis Post

Willys Widgets

Tai Audio

Rig Wheels Passport

Visual Products

Ritter Battery

Media Blackout - Custom Cables and AKS

Aerial Filmworks

Abel Cine

Broadcast Solutions Inc

CineLab

Technodolly

Gamma Ray Digital Inc

The Slider

New Pro Video - New and Used Equipment

Wooden Camera

Glidecam