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Commercial on Super35mm


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#1 Kamaljeet Negi

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Posted 07 May 2006 - 08:06 AM

Hello!

Recently, while shooting a TV Commercial I was suggested by the director to shoot the commercial on Anamorphic Lenses, to make the commercial look grand as widescreen, to be broadcast on Telly (4:3). I couldn't really understand the logic of doing so. I kept with Standard 35mm

Would Super 35mm (4perf) be an answer to shooting anamorphic on a TV commercial. Therefore a few questions.

Are commercials shot on Super35 for reasons other than economics? Does it make sense to shoot a TV commercial on Super 3mm (4perf) which would go 4:3 telly sets. Or should one shoot standard 35 with masking of 16:9 that would make it look wider.

If shooting S35 for Telly what should one keep in mind.
Please drop in your experienc and thoughts.
Thanks
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#2 Stephen Williams

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Posted 07 May 2006 - 08:50 AM

Are commercials shot on Super35 for reasons other than economics? Does it make sense to shoot a TV commercial on Super 3mm (4perf) which would go 4:3 telly sets. Or should one shoot standard 35 with masking of 16:9 that would make it look wider.



Hi,

Commercials are often shot S35, framing 4x3, 16x9 or 1:2.35. The advantage of using the whole negative is smaller grain and being able to reframe the image if you want. There is no downside if the commercial is for television only. Shooting Anamorphic is cool if you want the horizontal flares !

Stephen
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#3 Dan Goulder

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Posted 07 May 2006 - 10:04 AM

If you're originating on 35mm for TV, you can pretty much crop the image any way you want. If you shoot full frame, just be sure and leave enough room on the top and bottom to give yourself the latitude to work with.
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#4 Patrick Neary

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Posted 08 May 2006 - 09:31 AM

Hi-

The 35 spots I shoot are all S-35 now, the negative area is just sitting there, why not use it?

1) check your lenses during prep for vignetting (mostly an issue with older zooms)
2) shoot a framing chart
3) go make your commercial

if you do some searching you'll find a bunch of different threads here about this.
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#5 Wendell_Greene

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Posted 08 May 2006 - 10:58 AM

I'd also recommend you shoot 3 perf .
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#6 Kamaljeet Negi

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Posted 09 May 2006 - 07:35 AM

Hello!
Thanks for your replies. Much appreciated.

Wendell, apart from saving stock, what is the reason for suggesting 3perf.

Cheers!
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#7 Stephen Williams

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Posted 09 May 2006 - 08:44 AM

Hello!
Thanks for your replies. Much appreciated.

Wendell, apart from saving stock, what is the reason for suggesting 3perf.

Cheers!


Hi,

Quieter camera, less reloads.

Stephen
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