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Cillit Bang


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#1 Tim Partridge

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Posted 04 August 2006 - 06:54 AM

Did anyone else take note of this UK commercial for household cleaner? On first viewing I thought it was a Tango spoof commercial of some sort, as it epitomises the stereotypical cheap and nasty- the brand name and packaging is gut-burstingly hilarious and looks highly illegal, and advert appears to be made for £25.

It's apparently been a massive hit!

On a normal TV it looks like DVCAM more than DigiBeta. Even my brother pointed out how the actor Barry Scott has to raise his voice in the commercial, as if fighting to be picked up by the camera's onboard mike across the room!

Now the commercial has even reached cult status with this "remixed" version (be warned, you may laugh out loud):



Did anyone reading this forum work on this commercial? Was it really as cheap as it looks?

Could cheapo campaigns like CILLIT BANG be the way forward? Sure beats those bloated, overpriced LaChappelle H and M commercials any day of the week.
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#2 Michael Nash

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Posted 04 August 2006 - 10:27 PM

Could cheapo campaigns like CILLIT BANG be the way forward?


No, but I wish more commercials were like the remixed version! :D
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#3 Matthew Buick

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Posted 05 August 2006 - 09:35 AM

HA HA HA HA HA That was cool.

But I know what you mean, El Cheapo Supremo, when I first saw it, I thought it had been shot on a Sony PD 170, I'm sick of these cheap 'DVCAM' adverts, they should start using Super 8 instead, now that would be interesting.
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#4 Bernhard Zitz

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Posted 05 August 2006 - 01:24 PM

I'm sick of these cheap 'DVCAM' adverts


I found it quiet entertaining to see something that stands out of all this glossy smooth adverts. This cheap adverts had become some kind of a specific style. I don't think they make this to safe money but more to give the hole thing a more authentic or real feeling. Usually you see that kind of stuff after midnight in this endless TV-marketing ads, now they packed this (awful) style in a prime-time ad(I found it a rather original idea). For CILLIT BANG it worked out, the product is a big success...

In the last years I saw several ads for brands that certainly had the money for a high-end advert; but they choose this cheap DV-look, sometimes even shaky hand-camera etc..

would be interesting to hear the marketing-guys who launch such campaigns...
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#5 Matthew Buick

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Posted 05 August 2006 - 02:49 PM

You're probably right, I just find them so depressing.
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