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#1 Natalie Saito

Natalie Saito
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  • 1st Assistant Camera
  • Los Angeles

Posted 08 June 2007 - 01:02 PM

what exactly is it? is it for consumers that can shoot digital but want the film look? they say it's for mainly point-and-shoot. are they trying to bring back film in consumer products?
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#2 Charles MacDonald

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  • Stittsville Ontario Canada

Posted 08 June 2007 - 06:56 PM

what exactly is it? is it for consumers that can shoot digital but want the film look? they say it's for mainly point-and-shoot. are they trying to bring back film in consumer products?

APS was seen as the next generation replecement for 35mm film (size 135) . it fails - 99% of intended users will buy digital.

Features.
*28mm Wide film without conventional perforations
*film on thin polyester base (ESTAR or equiv.)
*back of film is magnetic to allow data recording.
*Three formats obtained by masking the neg, with a "spot" on the margin to cue the photofinisher and /or codding on magnetic layer.
*film is returned in the cartrige so that user does not get a chance to get fingermarks on negative.
*end of cartriges shows if film is used, partly used exposed or developeed.
*generaly only issed as colour negative, no slides or b&W
*auto load and unload.
*negative area is the size of sensor on a digital camera.
*each cartrige has a unique numbner so photfinisher does not have to use "twin-check" tabs.
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