I was thinking that it might be useful for people starting out, such as myself, if we could post examples of shots/looks/styles in films and discuss how they had been achieved. I am curious to see examples of different looks so I can put a name to it so to speak, such as when people talk about "milky blacks," for example. Maybe we can discuss a whole range of images that show different things like high/low contrast, skip-bleach Processing, pushing stops and pulling et cetera and post pictures to illustrate it.
I think we already do that -- it's called "Cinematography.com"
Seriously, there are so many different types of shots and so many different techniques that it becomes necessary to break them down into the elements that go into them -- lighting, film stocks and processing, color correction, and so on -- which is exactly the categories we have here. If you have a specific question, look in the appropriate category.
As far as labeling "looks," I think you'll find that it's a bit like fashion -- there may be recognizable trends with specific techniques used, but rarely do things get a real "name." Sometimes a look or trend becomes well-known enough to adopt a nickname, based on the technique used or the film that made it famous. But usually it's better to describe a look by both reference example and the overall qualities it has (contrast, color, image structure, etc.).
It looks like the commercial you referenced just saturated the color in post. Since it was shot under flat overcast light and had broad shapes of a single color (grass, water, sky), it probably needed a little color saturation just to make it a little more vibrant on screen.