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Like Italian Food? Then Watch these spots.


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#1 Richard Boddington

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Posted 07 October 2007 - 10:49 PM

Greetings all,

If you love watching commercials then I thought you might like to check out these four spots I just finished for Canada's Primo/Unico foods:

Link provided when they go to air.

These are national spots that will begin airing across Canada in about two weeks, we even did French versions!

My movie went over budget so I had to whore myself out as a commercials director/DOP, yes I feel unclean I showered for a week :D

Production notes, shot on the 435, stock was all Fuji Eterna 250T. There where several forum members on the four day shoot.

Stephen Whitehead, 1st AC
Kar-Wai Ing, 2nd AC
Stepan Sivko, gaffer
Michael Armstrong, PA/gaffer assistant
Stephen Williams, technical consultant, from Switzerland.

I should also like to point out that I was DP for three of the four days, then I brought in Steve Danyluk, CSC, to shoot and light day four. Awesome work from him! Otherwise I was my usual director/DP/operator combo, really must pack that in.

The work I had to put into these spots was just incredible. I spent weeks on the casting, all non-union, mostly friends and family of the agency and client. I also edited the spots, which was another month of revisions etc with the client. These projects are good money but my hourly rate was probably $1.33 hr by the time I was done.

The over all concepts are not mine of course, the agency did that. But I added my own special touches, flying tomatoes, giant rotating cans, and a few other non-boarded shots that made the final edit.

Here also are a few production pics, just look at that "happy" family as I give them direction.

If you're in Southern Ontario and you want to join me on one of my half assed shooting adventures, make sure I have your resume. That's how all the forum members got high paying jobs on this shoot :D

R,

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#2 Jonathan Bryant

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Posted 08 October 2007 - 12:42 AM

Nice stuff. Looks like it was a fun shoot throwing tomatoes.
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#3 David Mullen ASC

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Posted 08 October 2007 - 10:43 AM

What lenses and filters did you use? What sort of lighting package?
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#4 Richard Boddington

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Posted 08 October 2007 - 05:10 PM

What lenses and filters did you use? What sort of lighting package?


Oh yes of course, those details :)

Only filter was the 85 when using 250T with HMI, and windows.

Two lenses, Zeiss ultra prime 24mm and 85mm.

Lighting was I think two 10K HMIs, two-three 10K tungsten, and a bunch of smaller stuff. Stepan Sivko would know better than me it was his companies truck. I just said gimme this and this, and it was there, a luxury I didn't have on the movie.

Certainly a lot more gear and crew than I had on Dark Reprieve. Does it show?

R,
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#5 Michael Armstrong

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Posted 09 October 2007 - 10:23 PM

Fantastic Work Richard!
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#6 Jonathan Bowerbank

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Posted 12 October 2007 - 11:28 PM

Right on Richard :)

But what is that just above or possibly behind the camera? Because of the flare, it looks like a little fresnel or something for an eyelight...
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#7 Richard Boddington

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Posted 14 October 2007 - 02:16 PM

You mean in the second pic down?

That black thing coming off the camera in the light?

That would be the LCD video assist. I try not to rely on it. Although when the camera is in motion we must use them of course.

R,
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#8 Matthew Buick

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Posted 14 October 2007 - 06:11 PM

Very nice work, Richard. I take it the man in both pictures was you?

I'm surprisd you hired a DP for only one day.
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#9 Richard Boddington

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Posted 14 October 2007 - 07:56 PM

Very nice work, Richard. I take it the man in both pictures was you?

I'm surprisd you hired a DP for only one day.



Yes that's me. You can tell because as a result of my ever expanding gut, my director's glass goes off to one side :D

Why would you be surprised that I had an outside DOP for only one day? I'm a qualified DOP, didn't you read David Mullen's review of my feature film?

Having a DOP is quite luxurious though, I could get used to it.

R,
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#10 Matthew Buick

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Posted 18 October 2007 - 04:13 PM

Yes that's me. You can tell because as a result of my ever expanding gut, my director's glass goes off to one side :D

Why would you be surprised that I had an outside DOP for only one day? I'm a qualified DOP, didn't you read David Mullen's review of my feature film?

Having a DOP is quite luxurious though, I could get used to it.

R,



Richard, you win Gold prize for 'Most unlike what Matthew Buick thought you looked like' award.

You strike me as a very good DP. Why bring in somebody for one day.

Hire me as a DP and you'll be snorting meth in a shopping trolley, half submerged in sewage for the rest of your days.
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#11 Richard Boddington

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Posted 18 October 2007 - 04:22 PM

"Why bring in somebody for one day"

Steve Danyluk has extensive food experience, and the food day was our longest day. The workload needed to be split up.

R,
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#12 Matthew Buick

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Posted 20 October 2007 - 03:02 PM

Your choice, mate.
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#13 Chris Keth

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Posted 21 October 2007 - 10:05 PM

Your choice, mate.


Food photography is a discipline all it's own. I'm sure Richard could make a good go at it, but hiring a specialist probably was the best bet.
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#14 Richard Boddington

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Posted 21 October 2007 - 11:22 PM

Food photography is a discipline all it's own. I'm sure Richard could make a good go at it, but hiring a specialist probably was the best bet.


Yep, 100% correct.

R,
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#15 Matthew Buick

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Posted 22 October 2007 - 06:04 PM

Food photography is a discipline all it's own. I'm sure Richard could make a good go at it, but hiring a specialist probably was the best bet.


That's what I guessed. I personally don't see myself as much of a food photographer.
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#16 Chris Keth

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Posted 23 October 2007 - 03:53 PM

That's what I guessed. I personally don't see myself as much of a food photographer.


It's something that kind of interests me, actually. That along with glassware lighting like you see in liquor and beer commercials, and car lighting. They're all pretty specialized arts.
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#17 Chris Walters

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Posted 19 November 2007 - 07:23 PM

It's something that kind of interests me, actually. That along with glassware lighting like you see in liquor and beer commercials, and car lighting. They're all pretty specialized arts.

I can't agree more. I know a few people who specialize in food and car commercials and get paid very well for it. The one thing I've seen the most when just looking at food commercials and videos and back lighting.. not sure why but I always see food back lit. Brings out the texture and shapes throws the shadows towards camera. I've also wondered about shampoo commercials, do they always use strobes in the shower to get the water like it is..

Chris
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