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Pale lighting


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#1 Danny Lachman

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Posted 15 November 2007 - 12:56 AM

Does anybody have advice or knowledge in regards to "stale supermarket lighting"?

For example - ONE HOUR PHOTO -

I'm interested in recreating the aesthetic I get when walking into a very clean supermarket store like Brookshire's or Kroger - It's a very clean lighting often accenting in a superficial ways the fruit section and frozen dinner isles.

Thanks
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#2 Adrian Sierkowski

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Posted 15 November 2007 - 02:20 AM

My recommendation would be lots of soft lighting, primarily overhead, maybe geled slightly blue if you want a colder look, with just a bit filling in the eye sockets and giving some definition. Also, it would be primarily even, though a freezer or the like could have a motivated side-lighting coming in.
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#3 Michael Nash

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Posted 15 November 2007 - 04:51 PM

A lot of it is the production design -- lots of white, and large blocks of bold primary colors.
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