Eastman Kodak Company today unveiled
KODAK VISION3 500T Color Negative Film 5219/7219, the first product in a new
generation of color motion picture films.
Demonstrating the company?s dedication to film technology and ongoing
innovation, the film represents a new emulsion platform incorporating
technical breakthroughs that deliver greater efficiencies and expand creative
options for filmmakers.
KODAK VISION3 film offers increased exposure latitude and color detail with
noticeably reduced grain, especially in the brightest highlights and darkest
shadows, which makes this film optimal in extreme lighting situations.
The new film?s proprietary advanced Dye Layering Technology (DLT) renders
finer grain images in underexposed areas and produces cleaner film-to-digital
transfers for postproduction. The new emulsion also processes light more
efficiently and records greater detail in the highlights for use in digital
Designed to retain the imaging characteristics of the KODAK VISION2 500T
Color Negative Film 5218/7218 in the normal exposures, the new VISION3 stock
seamlessly intercuts with the KODAK VISION2 film family and is now available
in 35 mm and Super 16 mm formats.
Cinematographers around the world have tested the new emulsion in
challenging environments. They report that it provides more creative
flexibility and efficiencies during both production and postproduction,
including digital intermediate (DI) timing.
?The new emulsion has a much wider range of latitude in the overexposed
areas,? says Daryn Okada, president of the American Society of
Cinematographers (ASC). ?I found at least two more stops of range in the
highlights, which enabled me to record more details. I got a rich range of
colors and skin tones without saturation contamination. Also, there was an
almost magical reduction in grain without affecting colors.?
After timing the images in a DI suite, Okada observes, ?This new film is
very DI-friendly. I could isolate backgrounds and make them darker without
introducing electronic noise. I chose to overexpose large parts of the frame
in some shots, and it was transparent. That gave me a lot of freedom to fine-
tune looks. I think VISION3 widens the gap between film and digital imaging.?
Mike Sowa, senior DI colorist at LaserPacific in Los Angeles, collaborated
with Okada on timing the test. He notes, ?The new stock had much more
latitude in low-key shots. There were also more details in the brightest
highlights, colors looked richer, and I didn?t see any build-up of grain when
the film was pushed a stop or two. We had less need for using Power Windows to
dig details out of highlights. That gave us more flexibility while timing the
DI. We were able to accomplish more in less time than ever before.?
Chief Technical Officer Gary Einhaus of Kodak?s Entertainment Imaging
Division explains some of the product?s advancements. ?The technological
improvements incorporated in KODAK VISION3 film reduce grain without
compromising sensitivity to light, yielding better overall signal-to-noise
response and extended highlight latitude,? he says. ?Superior detail in
overexposure, combined with decreased grain in underexposure, increases image
integrity and flexibility in postproduction. It offers cinematographers more
latitude to extend exposures into the shadows without fear of excessive grain
and into the highlights without loss of image discrimination. The extended
dynamic range of the KODAK VISION3 film creates a powerful companion to the
tools in DI. Together they further enhance the creative process with the
ability to more easily reach into the highlights and shadows without
introducing unwanted image artifacts."
?Kodak has unparalleled expertise in both film and digital imaging, and we
are firmly dedicated to ongoing innovations in film and hybrid imaging
products,? says Mary Jane Hellyar, president of Entertainment Imaging and
executive vice president of Kodak. ?Our customers are telling us what they
need to navigate today?s workflows. We have responded with the new KODAK
VISION3 platform, adding more workflow efficiencies to all the existing
advantages of film ? image quality, resolution, dynamic range, flexibility and
archivability. Based upon our customers' expectations for the very highest
quality images and for flexibility and ease of use, Kodak motion picture film
continues to deliver the best images possible for a new generation.?
Kodak Unveils New Motion Picture Film
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