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Louis Vitton commercial


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#1 Jason Reimer

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Posted 23 February 2008 - 03:10 PM

Has anyone seen this commercial?
I saw it the other day on a big HD tv the other day, and people of all sorts stopped what they were doing and watched. When it was over they all went back to what they were doing, but it was amazing how it grabbed people's attention.

Anyway, I was just wondering if anyone here knows anything about this, or maybe even worked on it. It looks like there were a lot of different tricks done to get some of the unusual focus looks, like maybe a tilt-focus lens? Whatever it is, it looks great.
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#2 Stephen Murphy

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Posted 23 February 2008 - 03:40 PM

wow thats beautiful...
anybody know who shot it?
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#3 Buddy Greenfield

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Posted 23 February 2008 - 04:21 PM

I believe this short blog entry mentions who worked on it, but as with anything online, could be misinformation, or might be true:

http://www.brentter....tton-a-journey/

:)
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#4 Walter Graff

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Posted 23 February 2008 - 09:19 PM

Thank God for post production and the ability to completely manipulate pictures or this spot would look as boring as most others.
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#5 Nick Mulder

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Posted 24 February 2008 - 01:45 AM

The effects I noticed could have been done in post but are possible at the front end also.

Faked/real Tilt easy enough in post or front end yes - the funky bokeh (scope-esque yet sideways and occasionally truncated ellipses) harder in post but again could have been done front end by playing with the lens apertures - everybody ready for some mild lens surgery? yeh!
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#6 Tom Lowe

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Posted 24 February 2008 - 12:05 PM

Yeah, that ad made me actually stop and watch it! These days, I never, ever watch any commercials, because I'm either flipping stations or watching DVR playback.

The ad is tremendous, but beyond the photography, which I thought was beautiful and striking, this spot also really points out how important music can be a short piece like this. Without the music, it's really nothing.

Edited by Tom Lowe, 24 February 2008 - 12:08 PM.

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#7 Edgar Dubrovskiy

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Posted 24 February 2008 - 04:45 PM

Flares are style.
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#8 Michael Lehnert

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Posted 25 February 2008 - 08:21 PM

Without the music, it's really nothing.


Very true. Just try watching any Steven Spielberg movie without John William's score track active...
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#9 Mike Simpson

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Posted 28 February 2008 - 08:52 AM

Very true. Just try watching any Steven Spielberg movie without John William's score track active...



I thought it was pretty interesting, even without the music.
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#10 Lavern Templeton

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Posted 29 February 2008 - 03:50 AM


YouTube - Jordan XXII ad "takeover"


On the subject of commercials, this one stood out to me when it was aired.
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