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Volkswagen Rabbit Spec Ad


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#1 Cole Webley

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Posted 14 July 2008 - 12:22 PM

This was shot last November but I recently finalized the one CG element in it and the cut - it has been sitting mostly done for quite some time but I can officially say - this is the FINAL CUT.

Take a look - if you have any feedback, i'de love to hear it. I am seeking representation as a commercial director/dp so its great to hear what worked and what could have been better.

http://www.j-four.com/videos/VW.mov
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#2 Saul Rodgar

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Posted 15 July 2008 - 12:38 AM

Looks pretty. Did you shoot film? What camera, stock and lenses did you use?

I have some issues with the script, mainly that the rabbit gets trapped in the box as the children run away. Personally, I think there is very little tension about the waiting for the rabbit to take the bait. That may be just me, but I would have made it more about waiting for the rabbit to come for the carrot than setting up the trap.

And the word rabbit at the end should have been spelled Rabbit, as it is the car, not the rodent you are ultimately referring to.

My 2 cents . . .

Edited by Saul Rodgar, 15 July 2008 - 12:41 AM.

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#3 Serge Teulon

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Posted 15 July 2008 - 05:58 AM

I like it Cole, well done!
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#4 Cole Webley

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Posted 15 July 2008 - 10:58 AM

Looks pretty. Did you shoot film? What camera, stock and lenses did you use?

I have some issues with the script, mainly that the rabbit gets trapped in the box as the children run away. Personally, I think there is very little tension about the waiting for the rabbit to take the bait. That may be just me, but I would have made it more about waiting for the rabbit to come for the carrot than setting up the trap.

And the word rabbit at the end should have been spelled Rabbit, as it is the car, not the rodent you are ultimately referring to.

My 2 cents . . .



I shot Super 35mm 3-Perf on the BL-4 with a set of Zeiss Standard Speed Lenses. I shot it on Kodak 5279.

Good point about the spelling of the Rabbit. I think I will capitalize the "R".

Thanks for the response!
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#5 Greg Johnson

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Posted 16 July 2008 - 08:38 PM

Great work as usual Cole!

- Greg
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#6 Efraim Smits

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Posted 17 July 2008 - 03:39 PM

Nice picture.

but dude, totally off. Like the other guy said, no tension. Maybe you should introduce something more expectant, if 'THE RABBIT IS BACK', then it's gotta be 'AH!!!'. Btw, i had to watch it 2 times cuz i didn't know it was a trap they were making.

KIDS are nice bro, but don't be afraid to use controversy. Like, firecrackers, or matches, stuff kids shouldn't play with. I don't know, JUST push the limits.

Don't take me wrong, but whatever. you work with DDB or just got their referral?
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#7 Robert ODoul

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Posted 30 July 2008 - 10:32 AM

Looks great Cole, and I like the concept. Absolutely, it was worth doing!

I like the idea of kids pushing the limits more, though it is pretty impressive they built a big box & actually managed to catch a car...
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