Commercial Opportunities with Current TV
Posted 29 September 2008 - 02:58 PM
My name's Kris and I with Outreach at Current TV, television network in San Francisco, CA. I recently found this forum and thought everyone here might be interested to know about the VCAM [Viewer Created Ad Message] program at Current TV and the current assignments we have going on. Current is all about viewer created content, and VCAMs offer opportunities for viewers to create advertisements for network sponsors. If your ad is selected to air on Current, you'll
earn $2500. VCAM is really cool opportunity for pre-professionals and folks wanting to improve their reels with real-world products.
The assignment we have going on right now is for HP Printers. Here's some quick info:
HP VCAM: What Do You Have To Say?.
If you have questions, throw down a reply or email me at kknight @ currentmedia . com.
Thanks. Have a good one.
Posted 30 September 2008 - 09:53 AM
Posted 30 September 2008 - 12:42 PM
The VCAM program is a part of the larger theme at Current. Roughly 40% of our content is viewer made because we want people to have a voice. But since all of our content is non-fiction, that can be a little limiting. So, with VCAM, we want people to have the voice of how we should advertise these products.
We try to break away from the "contest" structure that people have seen before. Instead, we hold our assignments regularly and frequently, offer a consistent price of $2,500 (much more if the company wants to take it anywhere besides Current), and don't define one, singular "winner". Instead, the company decides how many VCAMs to purchase. On an earlier assignment this year for Wachovia, they purchased 8! It just depends.
I hope this helps out in giving more detail about the program. Thanks.