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Scarlet Release Date!


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#1 Paul James Savarese

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Posted 01 April 2009 - 11:17 PM

SCARLET RELEASE DATE!!! "CONUNDRUM" - Jim Jannard (Red Digital Cinema Owner)



"OK... so listen up.

You/we want it all.
You/we want it now.
You/we want us to consider new ideas and incorporate them in the program to make the project better... as SOON as we can. The market is changing and so must we.
But you/we don't want any schedule slips...

Even with the softening of our urgency (no more 20 hour work days) and all the changes we have made and are making, we are still hoping for late summer of this year to begin the rollout of the new lineup. We have only one wild-card that could irritate all of us... the ASIC. But we are taking every precaution we can to not have that bite us.

But please remember that more features and keeping the schedule are mutually exclusive. At some point, you/we have to pick one or the other. After this latest round of changes... we are done. If you want more... there is a price to pay in the schedule.

Jim"

More at http://sKarlets.com
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#2 Keith Walters

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Posted 02 April 2009 - 01:07 AM

MEGO
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#3 Serge Teulon

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Posted 02 April 2009 - 04:54 AM

Excuse me whilst I recover from my violent projectile regurgitation!!

Are you serious??
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#4 Paul James Savarese

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Posted 02 April 2009 - 07:52 AM

I forgot that Panasonic, Sony, and Canon listen to what the customer wants and lets you in on the manufacturing design, process, and schedule.

Excuse me whilst I recover from my violent projectile regurgitation!!

Are you serious??


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#5 Serge Teulon

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Posted 02 April 2009 - 07:56 AM

I don't mean to offend but are you getting payed for this?
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#6 Paul James Savarese

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Posted 02 April 2009 - 08:15 AM

Not at all. I am just an avid filmmaker and fan of technology! I think what Red is doing is great and this is the Red topic area of cinematography.com. What I posted was simply BIG news for those anticipating Scarlet developments. You know what I find? I find that a lot of people here at cinematography.com are quick on the attack and get their kicks from shitting on other people. If you don't give a poop about Red then why are you reading through these posts and taking the time to comment on them?

I don't mean to offend but are you getting payed for this?


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#7 Serge Teulon

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Posted 02 April 2009 - 08:38 AM

Hey Paul,

I certainly don't feel that I poop on anyone in here or outside of here....

Don't take my questioning as a representation of my lack of interest in the red.
It's part of my job to be up on every single bit of technology that allows me to be the best that I can be in my line of work.

Without wanting to get into a massive debate about this, what you are mistaking is that most people who challenge red, is because red is dressed up as the Messiah by the marketing machine.
We are told in great cultish language, "you/we want 4k digital....then I/we announce that finally your wishes are answered! The red IS 4K!!!" well, we all know it's not....etc, etc...

Without these challenges, red or any other new technology wouldn't improve and serve our needs.

Edited by Serge Teulon, 02 April 2009 - 08:39 AM.

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#8 Paul James Savarese

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Posted 02 April 2009 - 08:47 AM

Good point my friend. I agree. :)

Hey Paul,

I certainly don't feel that I poop on anyone in here or outside of here....

Don't take my questioning as a representation of my lack of interest in the red.
It's part of my job to be up on every single bit of technology that allows me to be the best that I can be in my line of work.

Without wanting to get into a massive debate about this, what you are mistaking is that most people who challenge red, is because red is dressed up as the Messiah by the marketing machine.
We are told in great cultish language, "you/we want 4k digital....then I/we announce that finally your wishes are answered! The red IS 4K!!!" well, we all know it's not....etc, etc...

Without these challenges, red or any other new technology wouldn't improve and serve our needs.


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#9 Serge Teulon

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Posted 02 April 2009 - 08:54 AM

:)
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#10 Adrian Sierkowski

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Posted 02 April 2009 - 09:18 AM

I still want prices for the damned modules etc and to have some idea of the cost of a full kit for the S35 or the 2/3"
That's the most annoying bit of all the red marketing this go 'round. I am interested in the camera, but I can't plan on buying one because, well, I have no idea cost/release/anything though I have clients wanting it and asking for it specifically.
ok, sorry, had to vent.
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#11 Paul James Savarese

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Posted 02 April 2009 - 10:42 AM

I still want prices for the damned modules etc and to have some idea of the cost of a full kit for the S35 or the 2/3"
That's the most annoying bit of all the red marketing this go 'round. I am interested in the camera, but I can't plan on buying one because, well, I have no idea cost/release/anything though I have clients wanting it and asking for it specifically.
ok, sorry, had to vent.


I hear you there, but most companies announce their product only several weeks before release. I feel like Red is not so much concerned with marketing as they are with delivering what the consumer needs. Jim Jannard's consumer relations is something I believe most companies don't give much attention to. As for the marketing of Red products, the product will speak for itself as it has in the past. I haven't run into many complaining about the Red One.
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#12 Brian Drysdale

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Posted 02 April 2009 - 11:27 AM

I forgot that Panasonic, Sony, and Canon listen to what the customer wants and lets you in on the manufacturing design, process, and schedule.


Most customers don't have a requirement to know the manufacturing design, process, and schedule, they just need a reliable camera that has the right specification for the productions they work on. I suspect the other manufacturers do ask what customers require, they just don't do it on the internet. Many of their customers don't hang out in forums because they deal directly with the manufacturers representatives.

I expect which is the best method is open to debate. The RED One came out with a number of flaws which were pointed out at an early stage on-line which might have been more forcefully pointed out in face to face discussions and resulted them not being there at all.

However, that's not to say the Sony's and Panasonics perfect, just the demands that broadcasters make and their budgets are have traditionally been larger than indie filmmakers. A lot of the design demands come from the Japanese broadcasters who buy large quantities of camera kit and indies aren't in that particular loop. For this reason Sony etc had problems understanding the much smaller digital cinema market with its demand for 24p.

Part of the RED cost savings could be coming using a single sensor instead of the more complex traditional 3 sensor block. It will be interesting to see if the older manufacturers take the single sensor route in the future.

I think RED are now big enough to realise that their marketing does rub some people up the wrong way and should know not to take it personally. Many of these people quite happily use the RED kit, working around any weaknesses and ignore the signal to noise ratio of the RED marketing.
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#13 John Sprung

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Posted 02 April 2009 - 11:52 AM

I forgot that Panasonic, Sony, and Canon listen to what the customer wants and lets you in on the manufacturing design, process, and schedule.


Indeed they do. Sony invites a dozen or two of us, they bring prototypes and even provide lunch. We had several such opportunities on the BVM-L230.





-- J.S.
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#14 Keith Walters

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Posted 02 April 2009 - 06:43 PM

SCARLET RELEASE DATE!!! "CONUNDRUM" - Jim Jannard (Red Digital Cinema Owner)



"OK... so listen up.

You/we want it all.
You/we want it now.
You/we want us to consider new ideas and incorporate them in the program to make the project better... as SOON as we can. The market is changing and so must we.
But you/we don't want any schedule slips...

Even with the softening of our urgency (no more 20 hour work days) and all the changes we have made and are making, we are still hoping for late summer of this year to begin the rollout of the new lineup. We have only one wild-card that could irritate all of us... the ASIC. But we are taking every precaution we can to not have that bite us.

But please remember that more features and keeping the schedule are mutually exclusive. At some point, you/we have to pick one or the other. After this latest round of changes... we are done. If you want more... there is a price to pay in the schedule.

Jim"

More at http://sKarlets.com


Actually, there isn't....

And, (due to an oversight I'm sure), you have failed to mention that sKarlets.com appears to be owned or at least operated by your good self <_<


If there's anything more boring than listening to Jannard's endless spruiking about products that don't exist yet,
it's somebody else uncritically parroting Jannard's endless spruiking about products that don't exist yet.

He has his own account here; if he wants to make announcements (or "announcements") I'm sure he is perfectly capable of doing it himself.
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#15 Paul James Savarese

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Posted 02 April 2009 - 07:26 PM

Actually, there isn't....

And, (due to an oversight I'm sure), you have failed to mention that sKarlets.com appears to be owned or at least operated by your good self <_<


If there's anything more boring than listening to Jannard's endless spruiking about products that don't exist yet,
it's somebody else uncritically parroting Jannard's endless spruiking about products that don't exist yet.

He has his own account here; if he wants to make announcements (or "announcements") I'm sure he is perfectly capable of doing it himself.


You clearly have something personal against Mr. Jannard. Like I said before, this is a Red topic area and the post I posted by Jim Jannard is news. Many of us DO want to hear what the latest developments are with Red.

And yes I do own sKarlets.com, and part of my interest is blogging about Red related news. I am not paid whatsoever for my efforts nor have I made 1 cent with my site, which I hope to change in the future - I am not ashamed to admit.

I am sure Jim is capable of posting here himself, but a forum is a place to discuss what is relevant to the topic just as the New York Times reports what Bloomberg said at a press conference.
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#16 Keith Walters

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Posted 02 April 2009 - 10:05 PM

Many of us DO want to hear what the latest developments are with Red.

Yes, so what's stopping them from visiting REDUSER? :huh:
Why do you feel it necessary to Spam this forum?
You didn't offer any comment or analysis (admittedly pretty difficult if you don't know anything other than what is in the press release).
All you posted was a word-for-word from Reduser.

Let's be quite clear on this:
The RED itself is interesting
The Scarlet has the potential to be interesting.
Regurgitated manufacturer's hype is not interesting.
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#17 Paul James Savarese

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Posted 02 April 2009 - 10:11 PM

Mods, please do me a favor and delete this thread as it is being categorized as spam. Thank you.
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#18 Keith Walters

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Posted 02 April 2009 - 10:40 PM

Mods, please do me a favor and delete this thread as it is being categorized as spam. Thank you.

Yeah, shut it down at once; people are denying the Divinity of the RED again!
Honestly, I don't know what this world is coming to.

Oh by the way, what is the actual release date for the Scarlet?
Beggin' your pardon, but:
"we are still hoping for late summer of this year to begin the rollout of the new lineup."
is a bit vague for us Scientific folks...
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#19 Paul James Savarese

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Posted 02 April 2009 - 10:51 PM

Yeah, shut it down at once; people are denying the Divinity of the RED again!
Honestly, I don't know what this world is coming to.

Oh by the way, what is the actual release date for the Scarlet?
Beggin' your pardon, but:
"we are still hoping for late summer of this year to begin the rollout of the new lineup."
is a bit vague for us Scientific folks...


You are an butt huh?
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#20 Paul James Savarese

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Posted 02 April 2009 - 10:53 PM

You are an butt huh?


butt = a-s-s-h-o-l-e

I don't need you to reiterate for me. Go find something better to rant about Aussie.
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Media Blackout - Custom Cables and AKS

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