Kodak is once again supporting young creative talent in commercial film production by sponsoring the Young Director Award for the 10th consecutive year. The award was established in 1998 by the Commercial Film Producers of Europe (CFP-E). Winners of this year's Young Director Award will be presented on June 24 during the Cannes Lions International Advertising Festival. The winning commercial directors will receive exposure to the advertising industry, and will be promoted both in Shots magazine and on the YDA website. They will also receive Kodak color negative film in support of their next project. The deadline for entries is April 30, 2009.
According to Kodak, the primary purpose of the Young Director Award is to “support and promote young creative talent in commercial film production from anywhere in the world.” Young directors who participate in the international competition will have the chance to network with around 10,000 key industry players from across 94 countries all congregating at the festival to view the best in international advertising and creativity.
Commercials may be entered in one of five categories: test commercials and broadcast, the recently added student category, and two new categories, viral commercials and branded short films. Submissions must be one of the first four commercials ever made by the director, and entries in the student category are strictly for students of film schools.
Categories are further divided into European and non-European with first and second prizes being awarded. A Special Jury Award has also been added.
“Kodak is proud to support this important program again this year,” says Nicole Phillips, commercials segment manager, Image Capture, for Kodak’s Entertainment Imaging Division. “Commercials push the boundaries of visual storytelling and Kodak’s sponsorship of this initiative forms part of our worldwide program to support and recognize talented filmmakers at an early stage of their careers. Our goal at this festival, and at so many others each year, is to listen and assist filmmakers with their creative needs.
“Directors are very skillful in their ability to use subtle variations in colors and contrast to create moods and textures to support their stories and evoke emotional responses; originating on motion picture film is still the best way to achieve this,” she adds. “Images are the heart of 30-second storytelling, and film provides all the visual richness and nuances for the viewers’ experiences. The CFP-E competition is one way we can recognize excellence in this demanding and sharply competitive art form.”
For more information on the Young Director Award, visit: http://www.yda2009.com/.
Submissions for Young Directors Award Due April 30
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