I have used negative psychology, I have increased my rates, and can now focus more on producing better product, but less of it, work is now more enjoyable and more profitable, and less of it.
I let the bargain hunters go to my opposition, they can work themselves into the ground for little return / profit if they like.
above all, you have to supply a great product at a reasonable cost to the client/s.
Solid state capture (P2) has also been a huge bonus to our overall workflow.
With the introduction of the RED One and a newly found DIT in the form of the lovely Janelle feature after feature after pormo after promo after Ad after Ad - tkaen on three new recruits and awaiting Red 3D with drooling and dribblement
As a Senior Art Director in Advertising, I've shot 8 live action spots, plus three animated graphics spots. This in addition to the usual other ad work. So I'm very grateful for being worked a lot this year. Unlike a lot of agencies, two of my main accounts were "Mutual" companies (customer owned versus public stock type), so they did not suffer the serious stock market losses. They were smart and kept a good business sense along with the same budgets for work.
My business is government, and it seems like government has discovered the power of video. We went HD end to end in mid 2008. But hadn't really gotten a chance to showcase it. Now, since people have seen the HD work, I'm getting more and more. I ended up shooting nearly twice as much in 2009 as 2008.
Next year looks even busier. Just got a request to prepare for a bi-weekly podcast for 2010, and I have a multi-part historical series to shoot in 2010 as well. Local PBS is already interested. Creatively, I've been approached about being gaffer for one movie, perhaps 2, as well as assisting post. And I have a couple of spec commercials in the pipeline for 2010 as well.
It is my first year as a freelance videographer, January to August I has constant work, but with the SABC chaos, from July the bookings tapered off real quick leading to a couple of small shoots per month till this month. It seems to be picking up as I have been booked up till the end of Feb now and a few good contracts have found their way to me!