I recently came across this ad for louis vuitton and I'm interested in the effect that was used to achieve some of the shots, (i.e.0:51 seconds, or 1:15 ). At first I thought they used shift&tilts, but there's more than focus diffussion there, did they shoot through a concave glass? I noticed the director, Bruno Aveillan is quite keen on this effect. Any ideas on how they achieved it?
How did they do this?
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