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Career in film/commercials directing


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#1 Ayahuasco da Gama

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Posted 24 February 2010 - 11:52 AM

Hi, everyone. Greatly requiring your assistance to decide whether I would be able to pursue a career in film
industry. At the moment I'm a third year business administration student, but my life is more and more attracted
towards arts and creative sphere. For some time I considered a career in advertising, but now I get more
dissapointed in it in general. And as I'm a vegetarian, I wouldn't like to promote meat, alcohol as well, useless coca-
cola and similar stuff. I have a deep interest in all kinds of design, photography, architecture, fashion, and art in
general. What I still like about advertising, are high-end, beautiful and artistic commercials of perfume, fashion
brands, some cars, jewellery. Like those of Bruno Aveillan, Erica Herbert. Especially I like Aveillan's ads for
MaxMara and Lexus


and Erica's for Breil

this ad for Lamborghini also is cool here and there


Some moments of them are just mesmering and captivating. But I feel that it could be done better, at least in my
imagination I can conjure more exquisite and beatiful worlds. Sometimes I have a very strong desire to do
something like that and to express my vision of beauty. And I have a lot of ideas and visual images. So the
question is, is that possible without formal education in filmmaking to become a director gradually, to work in the
field of commercials for luxury brands? How can it be achieved? What matters in this industry, talent and
imagination or technical skills, recognition etc? Is it highly competitive? Who succeed there and why? Is it possible
to be fastidious and work only for projects you like, or is it a struggle for each client? Probably in cinematography
there 're some more fields except commercials (music videos seem to me a bit different) where the expression of
beauty and aesthetics is possible? Sorry if these questions are too simple for a professional community.

P.S. One more cool film illustrating beauty of architecture

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#2 Justin Hayward

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Posted 24 February 2010 - 01:09 PM

I think anything is possible if you go for it with everything you got, but…

Imagine walking into the J.P. Morgan Chase & Co. headquarters and asking the doorman what it will take to be the CEO of this place because you’ve looked at their website and you’re sure you could do it better, but Wall Street bothers you so you only want to be the CEO of specific parts that don’t involve Wall Street. That’s more or less the position your in right now, so best thing is to start shooting stuff on your own.

Point is, you gotta start somewhere and it’s most likely not at the top. Although, isn’t it the cliché that the only entry level jobs in film are PA and Director?

If you’re interested in creating artistic films, why does it have to be advertising? Why not try making some experimental short films or shooting still photography or something? Nothing will convince people you’re qualified better than something to show. You should really get your hands on a camera and shoot some stuff. Show everyone what you’re capable of.
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#3 Justin Hayward

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Posted 24 February 2010 - 05:57 PM

To answer your questions a little better, I have a good friend who was an Art Director at DDB for many years and whenever a director asked him how they could get their reel to show up on his desk without knowing him, he always answered this: Do five killer spec spots (most likely paid for out of your own pocket unless you know someone giving away money for nothing) and send them to every agency in the book. It may take a while, but eventually your reel (websites work too) will land on his desk when they’re looking for directors. He said they don’t even care if they’re just specs, only that they’re good.

You may not get hired for a long, long, time if at all, but at least people can see what you’re capable of.
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Tai Audio

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Visual Products

Glidecam

CineTape

Opal

Technodolly

Rig Wheels Passport

Aerial Filmworks

Wooden Camera

Gamma Ray Digital Inc

Metropolis Post

Broadcast Solutions Inc

Media Blackout - Custom Cables and AKS

The Slider

rebotnix Technologies