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Commercial Usage Rates


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#1 Geoff Ryan

Geoff Ryan

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Posted 20 May 2010 - 09:39 AM

I've just been asked by a client to use footage I shot in a TV commercial for usage on regional TV in the NYC area as well as on TV in Greece and in public "outdoor" displays and they're asking for my usage rates. Unfortunately, I don't know what to charge (I've only ever had footage used for web and non-broadcast media). Does anyone here have experience with this and have recommendations on what "standard" usage rates for this would be?

They're using about 20 sec of footage and it's for a major department store.

Thanks so much for any advice you may have.
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