Half a year ago, if I remember, the Euro was about $1.50 USD. Now it's down to about $1.22 USD.
So an ALEXA which has a price tag of $50,000 euros would have been $75,000. Now it would be around $61,000.
$14,000 off the price tag is nothing to scoff at. The highest the Euro has been was 2008 around $1.6something USD, while the lowest was in 2000 at $0.8something USD.
If the euro simply falls another $.02 USD that is an additional $1,000 off for Americans.
Silver lining of a financial dire straight cloud. (PS i know this is still expensive, but I'm referring to in terms of a high end cinema camera.)
Edited by Ryan Patrick OHara, 25 May 2010 - 09:39 PM.