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Influential OnFilm Campaign Archive Launches on Kodak Website


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#1 Sue Smith

Sue Smith
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Posted 19 August 2010 - 11:24 AM

Influential OnFilm Campaign Archive Launches on Kodak Website

An online archive of Kodak’s OnFilm campaign has been created and is now live on Kodak’s website at www.kodak.com/go/onfilm.

Beginning in 1988, OnFilm ads were conceived as a way for Kodak to highlight the art of filmmaking through philosophical and inspirational remarks from cinematographers. Over 250 filmmakers have been featured, and their commentaries exemplify each individual’s pursuit of excellence and commitment to the art and craft of storytelling.

Today, the archive goes back to 2005 with plans to eventually include everyone featured in the campaign. Some of the passionate comments come from such venerable filmmakers as Guillermo Navarro, Steven Bochco, Jack Cardiff, Dion Beebe, Tom Stern, Frederick Wiseman, Emmanuel Lubezki, Christopher Nolan, Stuart Dryburgh, Raoul Coutard and Chris Menges, among many others.

“The initial objective at the genesis of the campaign was to interview members across the entire film community,” says Judy Doherty, Kodak’s marketing director for the Americas. “Since the inception of OnFilm, that has been an ongoing goal: to continue that legacy and to build on this heritage for many years to come.”

For more information about Kodak’s motion picture products and services, visit www.kodak.com/go/motion. Join Kodak on Facebook at www.facebook.com/KodakMotionPictureFilm, and on Twitter @Kodak_ShootFilm.

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