i've just been signed to shoot a commercial for the web regarding jewelry (and a very exclusive jewelry shop in rome). since it is supposed to be for the web, i agreed to shoot on canon 5d mkii. gripping-wise, since it is a very small shop, i'd go for the kessler crane cineslider, even though i fear here in italy it is not available for rental yet.
lighting-wise, i believe i'll go for soft key light, mixing up cold and warm temp (key balanced to tungsten, + half ctb on the side light).
this is the main plan, at the moment. i'd be very happy to read any advice from more experienced commercial dops regarding specifically targeted lighting (or filters) applied to jewelry ads.
thanks in advance for your kind contributions,
Edited by Vincenzo Condorelli, 31 January 2011 - 04:13 PM.