Posted 20 April 2011 - 12:11 AM
I hit it big in the instructional video business when I was a university student. I made two videos, Do Your Family Tree: Parts 1 and 2. People told me I was NUTS!
Then I made a deal with a big distributor that sells videos to libraries, and boom, it went ballistic. We fired 5, 000 copies out the door at $29.95 each in no time flat. There are 13, 000 libraries in the USA so selling to almost 50% of them is considered to be a huge success for any title.
Your product is very very specialized, you are covering just the transmission, so it's going to be a tough sell to libraries. If you had a series of 10 DVDs and each one covers the repair of a major component that would be different. In my case everyone on the planet has a family tree and it's a low cost hobby to pursue so it was a great fit for libraries.
I also sold a ton of videos via display ads in genealogy magazines. People called a 1-800 number and paid with their credit cards.
Of course these days all you need is a website and Pay Pal, 1000X easier and cheaper! What you will need is a way to drive traffic to the web site, a display ad in a print magazine bought by automotive guys is the best fit. The magazine will drive qualified buyers to the site, you'll need some sort of marketing support, otherwise no one will find your product.