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Bunnings TV ads


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#1 Keith Walters

Keith Walters
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Posted 29 April 2011 - 10:15 PM

(Bunnings is a nationwide Australian chain of Hardware and home inprovement warehouses, who advertise extensively on local TV. Their ads all follow a pretty similar format; an actual store person telling us what a great place it is, followed by a list of weekly specials with an annoyingly über-Oz-accented voice-over :rolleyes:)

Up until recently, the image quality was fairly ho-hum; not all that good, not all that bad, but good enough.
Last night I noticed there has been a dramatic jump in image quality.
Flesh tones are vastly improved, and the images are much sharper, particularly on HD.

Does anybody here know anything about these ads?
Have they got better cameras, or have they just stopped using available light and brought in some halogen floodlights, or have they improved their post chain, or possibly all three?
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#2 Marcus Joseph

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Posted 30 April 2011 - 02:57 AM

It looked as if to me they were shooting on DSLRs or something of that nature, I remember shallow depth and that it didn't seem like very high quality. I'll have to check the next time they're on air.
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