Frustrated By No 4K Digital Cinema Projection in Commercial Theaters? Then READ T
Posted 11 January 2012 - 12:57 PM
The thing that's most frustrating is that there are a lot of 4K projectors out there (18,000 and counting according to Cioni). The problem is that if they were Sony SXRD 4K projectors which hit the market a few years back (but are sub-par to the new DLP 4K) then in order to do 3D they must be physically changed over to 3D mode. And theater owners / projectionists are too lazy to change them back to screen 4K content so they just keep them at 2K assuming the public won't care. This is the case with Pacific Theaters Culver City which boasts "Sony 4K Projection" but all they show is 2K content. I don't know about you guys but I'd rather see 4K than 2K 3D any day.
I know that this bothers a lot of you guys too (see this recent RED USER thread: http://www.reduser.n...hp/t-69351.html)
If you'd like to see your movies in 4K then like this facebook page: http://www.facebook.com/TRUE.4K.CINEMA
Let's get the word out and try to influence the commercial cinemas to show 4K... or at least be honest when they do.
Posted 11 January 2012 - 01:48 PM
I don't 4k projection alone will have an impact on the figures, the studios will have change the films they're putting into production. If they don't have the stories that engage the audience neither 3D or 4k really matter, because there won't be won't be anyone there to see any difference.
Edited by Brian Drysdale, 11 January 2012 - 01:53 PM.
Posted 11 January 2012 - 02:04 PM