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#1 Mei Lewis

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Posted 24 April 2012 - 06:38 AM

Why do so many people call Avid editing software "_the_ Avid"?

I don't edit photos using "the Photoshop" or write email in "the Outlook", so what's going on?

It grinds my gears like a butcher's apostrophe :-)
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#2 Mark Dunn

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Posted 24 April 2012 - 06:43 AM

Presumably from the days when it had dedicated hardware and could be regarded as a separate machine.
As in 'the Steenbeck'. Before your time, perhaps?
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#3 Adrian Sierkowski

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Posted 24 April 2012 - 07:08 AM

Exacty as Mark Says. There was a time when you needed a lot of proprietary crap to even open up the program, and I recally the Avid being in it's own little room marked "avid," often, and I'd say eventually people got tired of saying "the avid room," and just said "the avid." Ahh the good old days when Editing was as dark of an art as cinematography used to be!
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#4 Travis Gray

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Posted 24 April 2012 - 08:14 AM

Haven't used [the] Avid in a while, but isn't it still a dark art? I remember in college when we had a Final Cut and an Avid suite, the Avid suite had cobwebs most of the time. I loved it because it was always free haha. There was an elite few of us who knew how to cut on it and loved it.


And I was thinking on the same lines as Mark, thinking people just dropped the word "system" after "the avid".
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#5 Adrian Sierkowski

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Posted 24 April 2012 - 09:10 AM

I'd say Avid (and editing in general) is much less of a dark art these days as it once was. You can even drag and drop in MC now! Plus, they have flash video tutorials which came with my MC 3.5 when I bought it.
Personally, I love The Avid when I get to use it on my mac, though sadly those times are few and far between as I started editing my reel in FCP years ago and I so do not want to go through importing and logging everything again in MC! Laziness bests me.
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#6 Mark Dunn

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Posted 24 April 2012 - 11:42 AM

Those weren't the good old days. The good old days were when you could hold the film up to the light and peg the shots on a rack.
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#7 Adrian Sierkowski

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Posted 24 April 2012 - 11:49 AM

I believe those were the ancient times; well before the world existed.
honestly, though, I'm a sucker for "undo." ;)
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#8 Phil Rhodes

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Posted 24 April 2012 - 12:57 PM

"A smoke" is just Smoke software running on a Linux box, after all...
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#9 Mark Dunn

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Posted 24 April 2012 - 03:16 PM

I believe those were the ancient times; well before the world existed.
honestly, though, I'm a sucker for "undo." ;)

On the workprint, no problem. Just tape the trim back in.
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