Here is a picture of the Sony press conference, at which absolutely nothing of even the slightest interest was announced:
OK, so perhaps it's a little curmudgeonly to expect much - they've really only just released F5 and F55, so it's no surprise that there's no major camera announcement. They've already got one of the two best digital cinema cameras in the world, plus two or three other high-ranking cameras. There isn't much left to prove. I'm going to try and see Oblivion (shot on F65) next week when I'm in LA for a bit.
Apparently, we have to leave the interesting new camera innovations to Ikegami, who, in conjunction with Arri, have released a thoroughly interesting new option, the HDK-97ARRI. It will - though I suspect this is not really its purpose - appeal to people like me who are used to ENG-style cameras but like to shoot big sensors too. I'll try and get over there and see how near it is to actual fruition as soon as I can. Nice to see Ikegami back on the map, too - I've always rated their stuff but it's never had the profile they deserve.
But to get back to the exciting task of criticising Sony, the reason I'm clobbering them so enthusiastically is the absolutely risible speech given by one of their execs on the subject of a cloud-computing based product they're hawking. I won't dignify either the exec or the product by naming them (though I am ashamed to admit the person I'm complaining about was a fellow brit), and it's only fair to point out that a fair number of "new releases" this NAB, from various companies, are actually five-year-old software products which have had a web interface written for them so they can be described as "cloud-based". Even so, this particular speech seemed designed to carefully fulfil all of the worst cliches of bad public speaking, taking fifteen buzzword-packed minutes to tell us effectively nothing about a product I still don't really understand.
Attention, NAB exhibitors: when you're talking to a NAB audience, you're not usually talking to people who are only journalists. A lot of us are grubby film crew, or dusty backroom TV people, or cynical brits, and we have a microscopically tiny tolerance for the sort of bullshit you get away with in board meetings. We don't exist in circumstances where ideas are considered to have worked if you can convince a bunch of other nontechnical execs that they'll work. We can tell when you do this. We get a lot of it. We're used to it, and we can detect it at fifty paces, and if you do this, if you try to fob us off by writing speeches using a set of buzzword fridge magnets, we will excoriate you in articles and forum posts.