I suspect that, since I had to spend ten minutes walking back from the press conference in south hall to the newsroom, this will be old news to the twitter generation, but anyway - here's the 4K camera:
OK, they've written their own headline - 4K for $4k, but here's what's really interesting - it's got a global shutter. Apparently not quite such good dynamic range as the existing Blackmagic cinema camera, but I'd much prefer the global shutter option in most circumstances.
This we like. More about BMD's other innovations anon, as I now have to go and do something to do with the ICG. I wonder if they shoot on sight.