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mailbox iPhone add commercial - how was that done?


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#1 georg wachberg

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Posted 07 May 2013 - 08:11 AM

is the best app commercial i have seen so far. very natural

movements, no static backhand and many other details i like

about this. most important i love the natural feel. question is,

how was it done. 

here are my guesses, but i have literally no experience with

this kind of shot. despite it looking so natural it is keyed, but

from 4K footage. the movements on the phone seem very

natural, so i guess they used some screenshot of the app 

photoshopped into a green version and clicked on that one.
allowing the natural feel even in the closeups and with the

backhand constantly moving a little. 

please share your thoughts ...

 

 

thnx

g

 


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#2 Alan Rencher

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Posted 07 May 2013 - 09:51 PM

That wasn't keyed. It was practical. You can tell because at :31, you can clearly see aliasing from the phone's screen in the close-up. 

 

I shot a commercial for Fuel TV's iPad app, and we shot it practically, too. It works fine, but you just have to expose for the screen (we dimmed it all the way down first) and light your actors to match.


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#3 georg wachberg

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Posted 08 May 2013 - 06:32 AM

my first thought was it wasn't keyed. my CG people said it was ... thnx for your feedback ... very valuable! we almost skipped the idea of trying it out just ... shooting. ... 


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