As this trend continues I seriously want to know what traditional broadcasters will offer in 10 years from now? Besides news and sports, what unique content will they have?
Producers will continue to find ways around them as the primary delivery system of narrative content, thanks to internet delivery. Viewers will not be restricted by time slots, nor will they be subjected to advertising either.
A network exec may cancel a TV show, only to see it pop up as a streaming show that goes direct to its loyal fans. Thereby drawing away audiences from traditional broadcasters.
Canadian broadcasters will be particularly at risk since they produce next to nothing in terms or original content. Their business model is based on re-broadcasting American shows in Canada for a tiny percentage of the shows actual production cost.
Since "Can Con" rules do not apply the web, Canadian content may now also go the way of the Dodo as well.
Interesting times indeed!