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business of video/cinematography


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#1 JB Earl

JB Earl
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  • 162 posts
  • Cinematographer
  • NE PA USA

Posted 01 October 2013 - 08:47 PM

Hello,

I'm a commercial still photog (27 years) and my studio is moving into commercial video work.  We are in a very small market in NE PA.  

I'm hoping to get some guidance on the business end of things.  We have opportunities to produce TV and web commercials for existing clients.  I know video is handled very differently in terms of pricing from still.  

I've been in business long enough to know that I do not wan to undercut anyones pricing.

I know (but don't understand why) this is a touchy area.

How can I find detailed guidance on this subject?

thanks much.


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