Video Equipment Rentals and Fletcher Chicago, Inc. have reached an agreement to bring Fletcher’s 16mm, 35mm and digital camera rental division into VER’s cinema division, forming a new entity. This collaboration combines the strengths of VER’s extensive inventory, comprehensive engineering and international reach along with Fletcher’s film experience, knowledgeable staff and their respect for the craft of cinematography.
“We couldn’t be more excited to have Fletcher Camera advance VER’s Cinema Division’s commitment to service the cinematographer,” states Vince Dundee. “This now adds VER’s broadly experienced staff, vast inventory, and worldwide logistics with Fletcher Camera’s passion and commitment to cinematography and stellar reputation for client service, we’re creating a synergy that will provide unmatched technical capabilities, cutting-edge equipment, and outstanding customer service to the television, feature film and commercial production markets.”
“The nature of modern motion picture production requires an ever changing variety of equipment and the ability to scale up to meet the needs of an often complicated and demanding production environment," states Tom Fletcher. “VER’s extensive inventory, engineering prowess and presence in every incentive-driven production center means that we can now more fully serve the DP’s and AC’s artistic and technical needs alongside the financial and business needs of producers,” Fletcher continues. “My entire staff is excited to be joining forces with VER to bring our thoughtful customer service and extensive film and digital experience to a much wider range of productions.”
This new division will have a separate identity from the rental company VER with a different local phone number, website, traditional film prep floor space and dedicated staff. It will use Fletcher’s existing Chicago and New Orleans locations. The relationship becomes official in December.
Fletcher Chicago’s Sports Division remains unchanged and will continue to operate their downtown location until the spring when they relocate to the western suburbs.