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Fantastic New Volvo Commerical - how was it shot?


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#1 James Malamatinas

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Posted 15 November 2013 - 10:58 AM

I personally think that this is a great commercial, creative, funny and nicely shot. What I'm most curious about however is whether it was shot with the trucks driving in reverse, or whether it was done with them driving forward and then the image was reversed in post?

The motion has a strange feeling about it which could just be the choice of camera movement but I wasn't sure if maybe it was the fact the image is being played backwards. Does anyone know?

 


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#2 Tim Tyler

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Posted 15 November 2013 - 12:04 PM

The objective of the spot is to demonstrate how controlled reversed-driving at low speed can be with Volvo Dynamic Steering. I doubt very much that they are playing the video backwards.

 

The odd camera movement might be attributed to a little stabilization made to the original footage in post. The camera is of course on a stabilized mount while JCVD and the trucks are not.

 


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#3 jeff woods

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Posted 15 November 2013 - 01:59 PM

I'm curious to find out if they had a cable between the trucks to keep them from over-separating.

 

-j


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#4 Tim Tyler

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Posted 15 November 2013 - 02:02 PM

Connecting the trucks would probably just make it more dangerous.

 

I wouldn't be surprised if JCVD had a cable down one pant leg connecting him to a truck body. At least if he fell he would just hang from the truck and not hit the ground.


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#5 Travis Gray

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Posted 15 November 2013 - 02:07 PM

The leg cable would make the most sense. Hadn't thought of that. At least for some safety. Otherwise, I watched it a few times and it looks pretty legit. Nothing about camera movement stuck out to me at all.


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#6 Tim Tyler

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Posted 20 November 2013 - 12:50 PM


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#7 jorge corral

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Posted 07 February 2015 - 02:16 AM

I bet it was shot driving forward and played in reverse. Why bothering and risking if it can be so easy? What could tell us the truth is the sun going up or down, too bad there is not enough footage to tell and trying frame by frame with youtube doesnt help at all.
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#8 Simon Wyss

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Posted 07 February 2015 - 02:40 AM

Driving forward would mean that the actor would have to get up from lowest position. The way we see it he slowly went down from a more or less relaxed position. One aid I can imagine could have been used is a quick-release net hidden somewhere at the side of a truck that can be made to spread beneath the actor to catch him in case he falls and to finish the thing.


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#9 jorge corral

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Posted 07 February 2015 - 02:55 AM

The opinion of an expert truck driver could help to understand how possible it is to drive in reverse so accurately.
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#10 Brian Drysdale

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Posted 07 February 2015 - 05:32 AM

Here's a making of video.

 

Although it doesn't show the actual filming...


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