Price lists can easily become a source of trouble for digital media equipment manufacturers, as can what name is chosen every time a new model comes out. Back in the mid late 90's Avid jumped their NLE model numbers from the 20's to the 70's and over night the "value" of the 20 models dropped remarkably.
If you analyze pricing for a moment, you may realize that the price of the new gear just doesn't matter. If the new gear is priced similarly to the model it is replacing, than the new gear may be desired by all because its the same price, but the latest technology.
If the new gear is noticeably more expensive, than people may assume it must be a lot better than the previous version and renters and people who hire D.P.'s may insist on the newest, best gear, dropping the rental value of the prior generation of camera significantly.
I don't know if these rules apply to film equipment as much since the medium of 35mm is the actual star probably more so than the actual film camera.