It started with Taika Waititi making a sweet little short called Two Cars, One Night. Then he made the well liked Boy, which I think is a sort of over obvious next step, like giving cultural style notes that are in a way obvious from the Two Cars short.
The NZ TVC creatives/makers in total seeming a derivative, eclectic lot then later come up with these two TVCs (Legend and Blazed).
Having just harangued them, I have have to say the TVCs are just adorable, at least to Kiwis. I wonder if you need familiarity with local culture and nuance of language (English) to really enjoy this. Is it a delight? Or is it too locally referenced.
Legend (Ghost Chips TVC)
Blazed - (Drug Driving in Aotearoa TVC)
Two Cars, One Night (Short by Taika Waititi)