Jump to content


Photo

What's the business model behind a web show like Comedians In Cars Getting Coffee?


  • Please log in to reply
2 replies to this topic

#1 Yash Lucid

Yash Lucid
  • Basic Members
  • PipPip
  • 66 posts
  • Director
  • South Africa

Posted 18 October 2014 - 11:13 AM

Has anybody watched Comedians In Cars Getting Coffee? It's amazing. Jerry Seinfeld does casual interviews over a drive and coffee with other comedians.

http://comediansinca...tingcoffee.com/

 

My question is...what's the business model behind it? How is it funded? Who makes the money? 

 

Usually the money comes from the network you sell it to but this is a web show, your distribution network is...the website. 

 

It says "Brought to you by Acura" and we know Jerry did an awesome Acura superbowl commercial, but why would they sponsor this? They ONLY have their logo at the end for 3 seconds. Is that pretty much it? That's all they need for brand association with Jerry Seinfeld and other celebs?

 

Or is there more I am not seeing?

 

Would love to know! Let's discuss.


  • 0


#2 Albion Hockney

Albion Hockney
  • Basic Members
  • PipPipPipPip
  • 461 posts
  • Cinematographer
  • LA

Posted 23 October 2014 - 03:08 PM

Crackle is the distributor and plays the "studio"

 

sponsorship dollars are generally based on viewership and it is not an exact science although lots of companies are in the bussiness of trying to make it a science. You'd have to see the viewing stats to make a call on this but you know if 100,000 people view it that is not bad. although small compared to tv obviously.

 

with a star like jerry seinfeld and the fact the show costs very little to produce and I'm sure he doesn't need a ton of money to make it happen and I'm sure at this point seinfeld is not looking to make a lot of money anyways so it worked out....I would assum the show was seinfelds Idea and something he just wanted to do and he was just looking for someone to cover the cost of it and throw him a bit on top.


  • 1

#3 George Ebersole

George Ebersole
  • Sustaining Members
  • 1525 posts
  • Industry Rep
  • San Francisco Bay Area

Posted 23 October 2014 - 07:54 PM

I saw Jerry Seinfeld interviewed by David Letterman, and he asked the same question.  I think Seinfeld stated that his show was aimed at cell phone commuters.  Something they could watch going to and from work and lunch.  There may be an ad app associated with it for monitization.

 

Here it is;

 


  • 0


Technodolly

Abel Cine

Glidecam

Metropolis Post

Rig Wheels Passport

Ritter Battery

Visual Products

Willys Widgets

Broadcast Solutions Inc

Media Blackout - Custom Cables and AKS

Aerial Filmworks

The Slider

Wooden Camera

Tai Audio

CineTape

FJS International, LLC

Paralinx LLC

CineLab

Gamma Ray Digital Inc

rebotnix Technologies

Aerial Filmworks

CineLab

Rig Wheels Passport

FJS International, LLC

Willys Widgets

Wooden Camera

Abel Cine

Metropolis Post

CineTape

Broadcast Solutions Inc

rebotnix Technologies

Tai Audio

Technodolly

Paralinx LLC

Visual Products

Gamma Ray Digital Inc

Ritter Battery

Media Blackout - Custom Cables and AKS

The Slider

Glidecam