Hardcover – February 24, 2015
The Dawn of Technicolor investigates the people and technology behind this pioneering motion picture corporation. And these are supplemented with production histories and further context on the state of the motion picture industry, competing color technologies, and exhibitor and audience response to color films on the screen.
The book is broken down into ten chapters, covering the years 1915 to 1935 in depth. Although Technicolor was formally incorporated in 1915, the story really begins in 1912 with the company’s predecessor, Kalmus, Comstock & Wescott, Inc., an industrial research firm from Boston, Massachusetts. Over the following twenty years, Technicolor developed a series of two-color processes as necessary steps toward full-color photography and printing. But despite success in the laboratory and in small-scale production, the company was plagued by repeated disappointments. The feature films The Gulf Between (1917), The Toll of the Sea (1922), Wanderer of the Wasteland (1924), and The Black Pirate (1926) each showed tremendous promise in photography and color design, but implementation flaws resulted in technical problems and commercial failure. With the support of patient investors and the visionary leadership of Herbert T. Kalmus, Technicolor eventually prevailed against daunting odds to create the only commercially viable color process for motion pictures.