In my movie going "career" I haven't had a chance to see them, or maybe I don't remember them... but was advertising in cinema ever as big as it was on TV, or was it always a byproduct of TV advertising? I assume that back in the days when TV adverts were distributed to TV studios in form of 16mm and 35mm film reels, showing ads in cinema would have been as simple as cutting in trailers. But what about more modern times, when ads were edited, graded and mastered on video tapes? I'm thinking 90's and 2000's. A couple of hypothetical scenarios come to mind: parallel grading, editing and optical work for making 35mm prints, or DI work and film-out (in the 2000s I guess). But did such things ever happen, or did cinema adverts die out at that point?
Edited by Ed Davor, 14 April 2015 - 06:17 PM.