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The look of the early to mid 00's music videos


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#1 Marc-Andr

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Posted 24 May 2015 - 06:05 PM

I've always wondered how the videos from the early to mid 2000's were made. I guess they were shot on 35mm but some of them look very videoish with the blown highlights, crushed shadows and extreme contrast and saturation. It's hard to see the texture since they're all in 480p on 4:3 format. Anyone has an idea?

 

Here is what I'm talking about:

 

Britney Spears - Toxic

https://youtu.be/LOZuxwVk7TU

 

Christina Aguilera - Can't hold us down

https://youtu.be/dg8QgUIKXHw

 

Beyoncé - Crazy in Love

https://youtu.be/ViwtNLUqkMY


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#2 David Mullen ASC

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Posted 24 May 2015 - 06:56 PM

That Christine Aguilera video looks like it was inspired by "Do The Right Thing" -- looks like 35mm with a ton of lighting outdoors to make the colors pop, and color-corrected for a very saturated contrasty look.

 

The thing is that back then, most music videos were shot on film but did all sorts of funky things for a look, some made prints off of the negative and transferred that, some cross-processed reversal stock, some shot and transferred reversal stock straight (there's a small chance that this video could have been shot on Ektachrome 100D or Fuji Velvia reversal and processed normally by an E6 lab like Yale Labs, but the lack of E6 labs that could handle long rolls of movie film made this a rare technique -- most would cross-process the reversal into negative using a ECN-2 movie lab).

 

Some lower-budgeted videos were shooting on the Sony F900 and Panasonic Varicam back then, and some used those 35mm ground glass adaptors to use 35mm lenses and get shallower depth of field.


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#3 Robin R Probyn

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Posted 25 May 2015 - 01:39 AM

I,d bet the farm those clips are 35mm.. maybe even Panavision ..  Ive shot Beyonce and there is a hundred people around the monitor,s giving you grief .. they just want the flattest light known to mankind right in the face.. 


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#4 Albion Hockney

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Posted 25 May 2015 - 10:35 AM

yea cinealtas or 35mm ...usually 35mm if they are bigger artists. and lots of light always, strong edges were a big thing too for sure.

 

 

lots of videos with maxies in the background flashing the lens on dimmers in frame and stuff in the early 2000's


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#5 Marc-Andr

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Posted 25 May 2015 - 12:37 PM

I'm not gonna lie, I like this over the top look. But I'm probably biased since all these pop videos were my teenage years. Ohh nostalgia :P.
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#6 Robin R Probyn

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Posted 25 May 2015 - 05:40 PM

Marc . I admire your dedication to your art.. at your age I would be concentrating on other strong visual attributes on display..   :)


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#7 Kenny N Suleimanagich

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Posted 26 May 2015 - 01:01 AM

There’s also the fact that most of these were probably transferred on a telecine to SD in the days before the HD standard, which would speak to the maximum youtube resolution being 480p.


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#8 Marc-Andr

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Posted 26 May 2015 - 01:11 AM

Lolll thanks Robin.

Kenny, what about the extensive greenscreen work in Toxic? The motorcycle scene, the laser room backflip, the wall climbing. Are you saying the keying was done on sd resolution?
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#9 Robin R Probyn

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Posted 26 May 2015 - 01:19 AM

I think Kenny is referring to the telecine .. not the capture format.. 


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#10 Brian Pham

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Posted 26 May 2015 - 02:36 AM

Hey guys, my first post, I had stumbled upon this forum a couple times but have only read older threads, and have seen Mr David Mullen post some gems before. Seeing the ASC behind his name also sparked my curiosity for what it represented and I have to say I am humbled to be able to learn from someone so highly regarded! 

Anyways, seeing that he is still active in the forums, I had to join in!

Thanks for teaching the new generation and sticking around! 

Off to do some more snooping~~


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#11 Kenny N Suleimanagich

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Posted 26 May 2015 - 02:36 PM

Lolll thanks Robin.

Kenny, what about the extensive greenscreen work in Toxic? The motorcycle scene, the laser room backflip, the wall climbing. Are you saying the keying was done on sd resolution?

I really couldn't tell you about the specifics of that video, but I'm mostly talking about the "video"ish look you're chasing down. My bed is that a lot of those were transferred on a flying spot telecine, with a look baked into it at that time. 


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#12 Marc-Andr

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Posted 26 May 2015 - 03:18 PM

Hey guys, my first post, I had stumbled upon this forum a couple times but have only read older threads, and have seen Mr David Mullen post some gems before. Seeing the ASC behind his name also sparked my curiosity for what it represented and I have to say I am humbled to be able to learn from someone so highly regarded! 

Anyways, seeing that he is still active in the forums, I had to join in!

Thanks for teaching the new generation and sticking around! 

Off to do some more snooping~~

 

 

David is awesome yes! His insight is always useful. 


 


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