I stumbled on this ad and now I'm absolutely obsessed with figuring out how the look was accomplished. To me, the lighting done on this ad is so well done and I'm hungry to learn how. This would be considered a high-key/naturalistic look right?
My apologies if you were expecting a link to a scene from The Revenant hah, it's the small things like this that I'd love to master as a DP.
I'd so appreciate your take on how you think it was done. I'll take the first stab at it. I don't have a lot of experience with the big boy HMI's beyond a 1.6K Joker Bug or working on a high-budget production like this, so I'll be doing a lot of guessing here:
In the above shot, I see a large source camera right, possibly a 4K HMI (fresnel? par?) shot through maybe an 8x8 frame of diffusion? I'd guess another 4K hitting the windows or maybe it's natural light because they have the curtains? Taking a closer look at it makes me think this was not an actual home and is a set. On camera left for fill, I'm guessing more soft light.. 1.2K HMI possibly bounced? I also see a subtle backlight. 4 foot 4 bank KinoFlo? Did they throw light on the background?
What troubles my mind how it all blends so beautifully.
These shots hurt my head. Beautifully done and I don't understand how. They obviously let the highlights in the windows go which I assume was acceptable because the curtain does mask any detail that may have been blown out (again, leading me to believe this is a built set). Where did they place the key to achieve this look? The entire room is full of light so I'm guessing it's a couple of 4K HMI's bouncing off the ceiling or white card, but where? The key/fill lighting ratio is beautiful.
This look is obviously national spot quality so they have an amazing DP on a set, but how hard it is? Am I overthinking it? Have you accomplished something like this that you can share?
Edited by Shane Aguon, 07 May 2016 - 02:00 AM.