Have you noticed Super-8 is nowadays located on Kodak website in consumer products?
There are even "Super 8 Tips - Making a movie, camera to subject distance, composition, lighting, common problems, storage and more..." with tips such as
If film is black--absolutely no pictures:
* lens cover not removed"
I have a feeling Kodak is serious about trying to bring new people to motion picture film. While super-8 might not be (usually is not) the right tool for making feature films or the best example of how beautiful film can look, there are good reasons why super-8 can be a good way to achieve Kodak's final goal of growing the user base:
- it's not too easy to mistake super-8 footage for some new digitally originated footage
- super-8 cartridge system paves the way for those who feel insecure about loading film in darkness (most newcomers do)
- easy new camera package with built-in light meter and enough digital stuff to keep the new generation comfortable while shooting expensive film material
Now then, all they need to do is either bring back Kodachrome 40 or at least remove references to it from their Super 8 Tips