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Commercials I like

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#1 Miguel Angel

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Posted 27 September 2016 - 09:10 AM

I wanted to start a thread about commercials that I love and I use as an inspiration so here we go! 

 

Black Opium - Directed by Harmony Korine / Cinematography by Arnaud Poitier

 

Under Armour - Directed by Aoife McCardle / Cinematography by Steve Annis

 

Vintersaga - Directed by Gustav Johansson / Cinematography by Niklas Johansson

 

H&M - Autumn 2016 (I like how it was directed)


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#2 Macks Fiiod

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Posted 27 September 2016 - 09:38 AM

Here to rain on parades

http://www.cinematog...showtopic=71503


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#3 Miguel Angel

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Posted 23 August 2017 - 05:10 AM

Volvo made it again: 

 

Music Of The Mind

 


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#4 Miguel Angel

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Posted 05 September 2017 - 04:53 AM

Found this one from Johnny Green


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#5 Ali Tabriki

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Posted 23 December 2017 - 02:50 AM

Nice Topic

 

I watched this amazing commercial by Toyo Tires, it's a combination of live action and anime.

 


Edited by Ali Tabriki, 23 December 2017 - 02:57 AM.

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#6 George Ebersole

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Posted 26 December 2017 - 05:03 AM

There's a recent Hawaiian Airlines ad that's hit my YouTube stream recently.  Very clear, lots of slow mo shots, it does not look digital (though I'm uncertain about that).  Wish I could find a link to post it here.


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#7 George Ebersole

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Posted 27 December 2017 - 05:26 AM

There's actually a minute or two minute version of this, and it took me forever to find it.  That, and it doesn't have all the shots that impressed me with the earlier version;

 

*major edit, I found the right video*

 

 

 

This may sound naive, stupid, vapid, and otherwise ill-informed, especially from a grip/AD who quit over 15 years ago, but if I were to shoot a feature, I would want to experiment with this level of color saturation.  There's just something about this kind of look that I think could translate to genres other than promotional spots.  


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#8 George Ebersole

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Posted 28 December 2017 - 01:14 AM

Here's another one, very detailed, very sharp, lots of color.

 


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#9 George Ebersole

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Posted 29 December 2017 - 03:50 PM

Naive question here, and I should know the answer, but I don't; are commercials shot at a higher frame rate than features and TV?  They sure do seem sharper than features and TV show.


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#10 George Ebersole

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Posted 06 January 2018 - 08:45 AM

No response, whatever.  Here's another Hawaiian Airlines montage with lots of clear shots with lots of detail and vivid colors.  I'm not really interested in Hawaii or any of the islands as such, but I really do like the technique used here to capture these images.

 


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#11 Miguel Angel

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Posted 09 February 2018 - 11:04 AM

I just found this one and I think that it is a story beautifully told.

 

Sveriges Radio – Decisive Moments

 

 

Director: Philippe Tempelman

Cinematographer: Pat Scola

 

I love the rhythm, the way that everything cuts together very well and the aspect ratio they decided to shoot on.

 

Have a lovely day!


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#12 Phil Rhodes

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Posted 09 February 2018 - 11:24 AM

I keep referring people to this, from the late 90s. Apologies for the terrible technical quality; it's the best version I can find, and it was almost certainly only ever finished in standard def to begin with.

 

(Correction - it went out in cinemas, so presumably it was done in at least HD.)

 

 

People keep saying "it'd never fly in the USA, it doesn't show the product!"

 

Which it doesn't.

 

The piece is simply called "Rocket" and was released in 1996 having been produced for Ogilvy and Mather; I can't find out who directed it.


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#13 Mark Dunn

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Posted 09 February 2018 - 11:39 AM

I'm seeing a picture at the end of that of Jeremy Clarkson looking about 12.

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#14 Phil Rhodes

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Posted 09 February 2018 - 11:41 AM

Yes, sorry about that. You'll be OK.


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#15 Fabio Pirovano_37718

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Posted 22 February 2018 - 06:16 PM

https://fabiopirovan...en-art-and-adv/

 

Enjoy My Find

 


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#16 Miguel Angel

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Posted 03 June 2018 - 08:11 AM

I just came across this commercial, which I think that is very funny. 

 

A Sixer Is Not A Home Run

 

Can't find the director or the cinematographer.

 

Have a lovely day.


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