I can't a post about this by anybody else here:
We seem to be straying ever further from Geo Lucas's myopic 1999 vision:
My personal vision is that the Next Big Thing is going to be lightweight wall-sized screens that can be rolled up like an old-fashioned home movie screen. At the moment, screen sizes bigger than about 65 inches are at about the limit of practicality; anything much bigger that that will need some means of stowing it when not in use.
Clearly they want to future-proof their franchise as much as possible.