I've also just had my first couple of shoots where the producers have insisted on 4k capture. They were pieces for NBC's coverage of the Winter Olympics next year, so I assume there's now a mandate for UHD coverage of the Olympics.
We shot in 6k for good measure
If we ever get decent 1080p HD broadcasts down here in Oz, I might start to look to a UHD future, but I don't think that'll be happening here for a long time to come (it's still a mostly SD world Down Under).
Yeah any big sports event will be 4K for sure.. at a minimum I guess soon.. HD is yesterdays news.. also good for replays.. they can crop in to the action .. I was surprised how fast 4K came on in the corp world.. last 2 years been shooting 4K alot.. was the death of the all ruling C300.. thankfully .. some for post skullduggery but now often also for "archive" purposes .. have been a few who want 17-9.. could be from confusion I dont know .. or just some mandate 4K means 4096.. and nothing else.. I just pan ,tilt and invoice ..
But Im glad I have a camera with a full 17-9 sensor.. which I didnt think much about when I bought the thing.. an Amira was very tempting back in the day.. but all the licensing thing was a big put off.. and it was more than the Sony.. but had I gone for one if would be gathering dust for alot of corp shoots these days.. and some broadcast what wont except up rez.. but soon it will all be 6K minimum down sample or forget it.. !!
Edited by Robin R Probyn, 08 June 2017 - 08:19 PM.