Jump to content


Photo

Fripozo - Directed by Jota Aronak


  • Please log in to reply
2 replies to this topic

#1 Miguel Angel

Miguel Angel
  • Sustaining Members
  • 749 posts
  • Cinematographer
  • Spain / Ireland / South Africa

Posted 14 September 2017 - 05:56 AM

A commercial I shot in June just popped and I thought it would be interesting to share it as it is a commercial that was absolutely out of my comfort zone, meaning that I had to light it in a very bright way as per the client's input. 

 

Jota Aronak invited me to shoot this commercial back in June and the images he sent me as a reference where those of a proper looking standard tv commercial: bright, luminous, clean and with not a lot of contrast.

 

I actually enjoyed the process of creating the light from scratch and even though our budget was really really tiny (as in REALLY TINY) and we had to make images that were out of our comfort zone I think that we both put a bit of our voices into it because we didn't make everything super bright and I was able to create a bit of contrast through colours and with negative fill, which I used as much as I could :D

 

Our production designer, Carolina Vita, did a fantastic job with the location that was given to her.

 

We shot two pieces, the proper commercial and a 20" piece that we decided to shoot as a "night" piece to do something different. 

 

 

Pass: Fripozo

 

Camera Rental Company: Welab

Lighting Rental Company: Iluminacion FM

 

Have a lovely day and thanks for reading!! :) 

 


  • 0


#2 Michael LaVoie

Michael LaVoie
  • Basic Members
  • PipPipPipPip
  • 710 posts
  • Cinematographer

Posted 15 September 2017 - 09:37 AM

The tug of war between not wanting to flaten a commercial image completely but still make it seem high key enough that it's bright and cheerful is a challenge.   It's especially tough in a modern apartment with white walls and furnishings because the LUT applications later become more noticeable.  I thought that looked great.  Nice job.


  • 0

#3 Miguel Angel

Miguel Angel
  • Sustaining Members
  • 749 posts
  • Cinematographer
  • Spain / Ireland / South Africa

Posted 16 September 2017 - 04:32 PM

Thank you very much Michael!! :) 

 

Have a lovely day! 


  • 0


Paralinx LLC

Tai Audio

FJS International, LLC

Broadcast Solutions Inc

Gamma Ray Digital Inc

Visual Products

Metropolis Post

The Slider

Willys Widgets

Media Blackout - Custom Cables and AKS

Abel Cine

rebotnix Technologies

CineLab

Ritter Battery

CineTape

Aerial Filmworks

Rig Wheels Passport

Technodolly

Glidecam

rebotnix Technologies

Metropolis Post

Media Blackout - Custom Cables and AKS

CineTape

Tai Audio

Willys Widgets

Glidecam

Visual Products

Aerial Filmworks

CineLab

Abel Cine

Paralinx LLC

Rig Wheels Passport

The Slider

Technodolly

Gamma Ray Digital Inc

Broadcast Solutions Inc

Ritter Battery

FJS International, LLC