Jump to content


Photo

What lens this Apple commercials shot.


  • Please log in to reply
12 replies to this topic

#1 mailesan

mailesan
  • Basic Members
  • PipPip
  • 29 posts
  • Cinematographer
  • Mumbai

Posted 28 March 2018 - 07:51 AM

Could somebody tell me what lens this Apple commercial was shot on? I just love the character of this lens.   

 

 

 


  • 0

#2 Phil Rhodes

Phil Rhodes
  • Sustaining Members
  • 12298 posts
  • Other

Posted 28 March 2018 - 08:55 AM

It's difficult to be completely sure about lenses, but based on the scope artifacts, general lack of sharpness and mushiness, that could have been done on the SLR Magic Anamorphot series. I wouldn't want to have paid more than that for those results, certainly!


  • 0

#3 Adrian Sierkowski

Adrian Sierkowski
  • Sustaining Members
  • 7485 posts
  • Cinematographer
  • Los Angeles, Ca

Posted 28 March 2018 - 09:26 AM

I dunno Phil; I highly doubt it was done on SLR magic anything, mostly due to the budget which would be attached to it and the fact it's probably via a rental house in LA. I'd wager It's probably some of your more vintage anamorphics to take the edge off of the digital (probably Alexa) capture, Kowas, or could've been a Panavision shoot with their anamorphics.

I doubt it was Cooke or the new master anamorphics, though.

 

Something about  it makes me want to say Kowas though.


  • 0

#4 Samuel Berger

Samuel Berger
  • Basic Members
  • PipPipPipPip
  • 1219 posts
  • Cinematographer
  • Seattle

Posted 28 March 2018 - 10:05 AM

Could somebody tell me what lens this Apple commercial was shot on? I just love the character of this lens.   

 

 

 

 

"Comments are disabled for this video." Hahaha...

I liked the commercial although I think the narration held it back a bit.


  • 0

#5 Phil Rhodes

Phil Rhodes
  • Sustaining Members
  • 12298 posts
  • Other

Posted 28 March 2018 - 11:49 AM

I dunno Phil; I highly doubt it was done on SLR magic anything, mostly due to the budget which would be attached to it and the fact it's probably via a rental house in LA. I'd wager It's probably some of your more vintage anamorphics to take the edge off of the digital (probably Alexa) capture, Kowas, or could've been a Panavision shoot with their anamorphics.

I doubt it was Cooke or the new master anamorphics, though.

 

Something about  it makes me want to say Kowas though.

 

That was my thought, but it's not exactly ringing with sharpness even in the areas which look in focus.

 

If this is really normal for anamorphics, perhaps I'm being too harsh on the SLR Magic stuff.


  • 0

#6 Adrian Sierkowski

Adrian Sierkowski
  • Sustaining Members
  • 7485 posts
  • Cinematographer
  • Los Angeles, Ca

Posted 28 March 2018 - 12:50 PM

I haven't really seen too many sharp anamorphics up until the new stuff from Cooke and Zeiss, and of course, even with them, they have "flare kits" to give them back that "anamorphic character," though granted I haven't used the newer panavision anamorphics, which I also believe were/are very well made and sharp.


  • 0

#7 Stuart Brereton

Stuart Brereton
  • Basic Members
  • PipPipPipPip
  • 3395 posts
  • Cinematographer
  • Los Angeles

Posted 28 March 2018 - 08:28 PM

I don't think I'd really want to judge a lens too harshly based on a YouTube video.


  • 1

#8 Dom Jaeger

Dom Jaeger
  • Basic Members
  • PipPipPipPip
  • 1809 posts
  • Other
  • Melbourne, Australia

Posted 28 March 2018 - 09:13 PM

There's a focus pull at around 8 seconds with no discernable breathing, so definitely not Kowas. :)

 

I'd guess Cooke or Panavision anamorphics.


  • 0

#9 Adrian Sierkowski

Adrian Sierkowski
  • Sustaining Members
  • 7485 posts
  • Cinematographer
  • Los Angeles, Ca

Posted 28 March 2018 - 09:28 PM

There's a focus pull at around 8 seconds with no discernable breathing, so definitely not Kowas. :)

 

I'd guess Cooke or Panavision anamorphics.

Ha Truth! Didn't even notice honestly. Though I have had a Kowa set which didn't breathe that badly when I used 'em.


  • 0

#10 Brandon Ruiz

Brandon Ruiz
  • Basic Members
  • PipPip
  • 23 posts
  • Other

Posted 14 April 2018 - 12:43 PM

I'd rule out Cooke because there's no pincushion distortion in the wides. Kowa I doubt because the distortion isn't that extreme.  My guess is either Panavision or Hawk V.  


  • 0

#11 Samuel Berger

Samuel Berger
  • Basic Members
  • PipPipPipPip
  • 1219 posts
  • Cinematographer
  • Seattle

Posted 14 April 2018 - 12:56 PM

Leica Summilux-C Lenses.


  • 0

#12 Stuart Brereton

Stuart Brereton
  • Basic Members
  • PipPipPipPip
  • 3395 posts
  • Cinematographer
  • Los Angeles

Posted 14 April 2018 - 01:00 PM

Leica Summilux-C Lenses.

Summilux are spherical lenses.


  • 0

#13 Samuel Berger

Samuel Berger
  • Basic Members
  • PipPipPipPip
  • 1219 posts
  • Cinematographer
  • Seattle

Posted 14 April 2018 - 01:35 PM

Summilux are spherical lenses.

 

You can always ask Mark Molloy, he directed it for Smuggler.


  • 0


Media Blackout - Custom Cables and AKS

Metropolis Post

Technodolly

New Pro Video - New and Used Equipment

Tai Audio

Willys Widgets

Glidecam

Rig Wheels Passport

rebotnix Technologies

Visual Products

Aerial Filmworks

Wooden Camera

Gamma Ray Digital Inc

CineTape

FJS International, LLC

CineLab

Abel Cine

Paralinx LLC

The Slider

Ritter Battery

Broadcast Solutions Inc

Visual Products

Willys Widgets

Abel Cine

CineLab

rebotnix Technologies

New Pro Video - New and Used Equipment

Broadcast Solutions Inc

Tai Audio

Gamma Ray Digital Inc

Paralinx LLC

Ritter Battery

Glidecam

Technodolly

Media Blackout - Custom Cables and AKS

Wooden Camera

The Slider

Aerial Filmworks

Rig Wheels Passport

CineTape

Metropolis Post

FJS International, LLC