Michael Goi, ASC (The Fixer, Red Water, Judas) will
discuss the art of cinematography with many of the industry's leading
educators at the 59th Annual University Film & Video Association (UFVA)
Conference running August 2-6 here at Columbia College. The seminars are
sponsored by Kodak's Entertainment Imaging Division.
"The film school deans and teachers at this conference carry the heavy
burden of preparing the next generation of filmmakers to master the
collaborative art of visual storytelling," says Goi. "Whether their students
are future writers, directors, actors or producers, it is important for them
to understand the role that cinematographers play as authors of the images."
Goi will participate in an August 3 discussion titled Learning from Film
in a Digital Age, moderated by veteran journalist and former editor of
American Cinematographer magazine David Heuring. Goi will discuss the
evolution of the art and craft of visual storytelling, and how an expanded
palette of tools affects the role of the cinematographer and the decisions
made at every step of production. He will offer insights into the use of new
film and hybrid technologies and the new options they have created for
Goi will also conduct an American Society of Cinematographers (ASC)
lighting workshop on August 4, where he will step the audience through the
techniques and aesthetics of lighting a scene for emotional impact.
Goi, Chicago native and alumnus of Columbia College, began his career
shooting documentaries and commercials. He moved to Los Angeles during the
early 1990s, and has compiled nearly 40 credits, including films for cinema
and television screens. Goi was nominated for ASC Outstanding Achievement
Awards for the telefilms The Fixer (1999) and Judas (2005). His credits also
include Red Water, What Matters Most, Who Killed Atlanta's Children?,
Christmas Rush, Funky Monkey, Welcome to Death Row, and the Emmy® Award-
winning documentary Fired-Up: The Story of Public Housing in Chicago. Goi is
currently preparing to shoot the films The Dukes and Silver.
Goi is also editor of the upcoming 10th edition of the "ASC Film Manual,"
which is a main technical reference for faculties and students around the
Kodak will also conduct a series of workshops designed to familiarize
educators with Kodak Look Management System, a new hybrid technology designed to enable cinematographers to pre-visualize, create, communicate and manage nuances in film looks from preproduction through postproduction. Free trials
of the of the software will be offered to the educators along with hands-on
training by Kodak's Color Science Experts. Kodak will also provide updates on
how technology advancements have made Super 8 and Super 16 mm film formats
viable alternatives for students.
"The UFVA conference is an opportunity for educators to share ideas and
learn about state-of-the art technologies that could influence the future of
filmmaking," says Colette Scott, worldwide manager of the Education Segment of
Kodak's Entertainment Imaging Division. "The truth is that new technology is
no substitute for talent and an ability to master a complex and constantly
evolving craft. We have an abiding commitment to support the important work
being done by UFVA and its members."
Cinematography Discussion a Highlight of UFVA Conf
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