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Kodak Highlights Hybrid Workflow At IBC Convention


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#1 Tim Tyler

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Posted 07 September 2005 - 04:45 PM

Eastman Kodak Company is showcasing an array of
advanced film and postproduction technologies here at the annual International
Broadcasters Conference (IBC). The company is demonstrating the KODAK VISION2
HD System, a package of film and hybrid technologies designed to extend
creative flexibility and improve efficiency in television production. Kodak is
also introducing a prototype of the KODAK Look Manager System Version 2.0,
which includes a range of improved features and functionality. The exhibit
will feature a display of remarkable images recorded on the family of KODAK
VISION2 color negative films that leverage major advances in emulsion science
and technology.

"The convergence of advances in film and hybrid postproduction technologies
has broadened the quality gap separating film and digital image capture," says
Robert Mayson, general manager and vice president of image capture for Kodak's
Entertainment Imaging Division. "Advances in film and digital postproduction
have given filmmakers unprecedented creative flexibility. We are drawing on
Kodak's deep pool of unique color science and technology to broaden the
palette of options available to the creative community."

The booth at IBC will feature all the KODAK components that contribute to the
artistry and efficiency of film and hybrid workflows:

The KODAK VISION2 HD System includes a specially designed, scan-only film that
is optimized for use with today's best telecine transfer technology. The new
stock also features an extended dynamic range and latitude, along with grain
and sharpness comparable to KODAK VISION2 500T 5218/7218 Color Negative Film.
The film can be rated for an exposure index (E.I.) either 320 or 500. It is
available in Super 16 mm, and by special order in 35 mm.

The KODAK VISION2 HD System also includes the KODAK VISION2 HD Digital
Processor, which postproduction houses use to apply the tones and color
characteristics of many current KODAK color negative films as designated by
the cinematographer. The digital processor utilizes proprietary color science
technology to adjust the scanned images for the designated film speed, color
temperatures, as well as compensating for over- and under-exposure. Mayson
notes that this feature can result in time savings during both production and
postproduction.

"The KODAK VISION2 HD System is the ultimate image capture system for content
destined for either HD or standard-definition television display," says
Mayson. "It leverages film's superior resolution and dynamic range along with
the control and immediacy of digital post. The result will be vastly increased
efficiency and creative control for television cinematographers."

The KODAK Look Manager System is designed to allow cinematographers to create,
pre-visualize and manage film looks from preproduction through postproduction.
The software-based system locks the picture data into an exportable file that
can be accessed by other system users to help ensure accurate communications
in a collaborative environment.

KODAK Look Manager Version 2.0 includes a user-friendly interface, with an
enhanced project-oriented approach. Cinematographers can now import and
organize images on a per scene basis, assign metadata and basic looks, which
can then be further color-corrected, viewed and compared on calibrated
monitors with other system users. This assists in the communication of the
entire vision of a project with collaborators. Additionally, for the first
time, 3-D look up tables (LUTs) can be applied to images and exported, giving
post facilities a scientific reference and communications component for
eliminating guesswork involved with recreating visuals as intended throughout
the workflow. Mayson notes that this feature embeds important visual
information utilizing KODAK color science, resulting in more accurate dailies.
The new version of the system will be available in December.

The KODAK Display Manager System consists of calibration hardware and
proprietary software utilizing Kodak color science technology that adjusts
electronic display devices to accurately emulate the looks of film. Precise
calibration helps ensure that collaborators looking at different displays are
seeing identical images. This software is another key component of the KODAK
Look Manager System, and is also available as a stand-alone product.

The new KODAK Display Manager System Version 3.0 is available for WINDOWS,
IRIX and MAC OS X platforms. New features include a generic interface
compatible with a range of monitors from high-end displays to small on-set
monitors, automatic characterization of HD/SD displays, flipbook playback in
addition to single-frame viewing, and gamut remapping for improved color
representation.

The Kodak exhibit also features a diverse range of film footage displayed on
high-definition television monitors. KODAK VISION2 films incorporate
significant advances in emulsion technology, which enable them to render finer
grain images with a wider range of latitude for recording nuances in both
shadows and highlights. They also feature enhanced contrast and color accuracy
during both optical and digital postproduction.

The company is also previewing images recorded with the new KODAK VISION2 50D
5201/7201 color negative film, which is scheduled to be available in all
formats in October. Mayson says the new negative is designed to give
cinematographers more creative latitude while filming high-contrast exterior
scenes in bright daylight as well as shots in mixed color temperatures. The
film is also optimized as a recorder output film.

The new emulsion will be the sixth member of the Kodak VISION2 family of
films, which was introduced in November 2002. The others are KODAK VISION2
500T 5218/7218, KODAK VISION2 100T 5212/7212, KODAK VISION2 200T 5217/7217,
KODAK VISION2 250D 5205/7205, and KODAK VISION2 500T Expression 5229/7229.

"The KODAK VISION2 family of films is designed to provide cinematographers
with a broad palette of options," notes Thierry Perronnet, marketing director
for Kodak's Entertainment Imaging Division covering Europe, Middle East and
Africa. "Kodak remains committed to continued improvement of film technology
through research. We foresee a future of limitless possibilities."

The KODAK Telecine Calibration System (TCS) 1002-V is also featured in the
exhibit. This system is designed to maximize the reliability of transferring
images that retain the integrity of highlights, shadows, contrast and colors
when the negative is scanned and converted to digital files. The advanced
KODAK technology employed by the TCS provides a consistent, repeatable and
optimal starting point specific film stocks for colorists, while helping to
ensure that the nuances recorded on the negative by the cinematographer are
retained during telecine transfer.

In addition to the standard features, which include exposure control, scene
illuminant, fine color adjustment and a remote user interface, the KODAK
Telecine Calibration System also has the ability to download and apply 3-D
look-up tables (LUTs) in real time.

"We have been listening to our customers, and we are responding by developing
an array of new film, digital and hybrid imaging technologies that give them
the creative flexibility they want," says Perronnet. "Our commitment to the
future of film is open-ended."
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