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FOCUS Enhancements and Panasonic Partner to Expand FireStore to DVCPRO HD Format


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#1 Tim Tyler

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Posted 10 October 2005 - 01:49 PM

FOCUS Enhancements Inc. (NASDAQ: FCSE), a worldwide leader in video production and conversion technology, today announced that its strategic alliance with Panasonic has advanced to a hardware development partnership that will focus on supporting DVCPRO 50 and DVCPRO HD.

FOCUS Enhancements is developing an optimized version of its industry-leading portable Direct to Edit? (DTE) FireStore recorders for Panasonic's DVCPRO, DVCPRO 50 and DVCPRO HD handheld camera-recorders. The portable FireStore recorders streamline the production process enabling professional videographers to record SD and HD video streams via FireWire while in the field and then connect directly to a Mac/PC notebook or desktop to edit content directly from the FireStore.

"We believe that our AG-HVX200 DVCPRO HD P2 handheld camera-recorder will be the most versatile solution for everything from high-level production of episodic television to commercials, video-based cinema and movies, as well as News gathering," said John Baisley, president of Panasonic Broadcast of U.S. "We have selected the FOCUS FireStore Direct To Edit? solution as a way of offering economical long-duration DVCPRO, DVCPRO 50, or DVCPRO HD recording to the event production market. The FireStore solution, like our P2 Card Solid-State Memory solution, speeds up the production workflow by eliminating time wasted digitizing footage."

"It is exciting to further expand our partnership with Panasonic and to extend our FireStore DTE platform to include a portable DVCPRO HD variant capable of 100 Mbps video bit rate," said David O'Kelly, vice president of business development of FOCUS Enhancements. "Working closely with Panasonic, we plan to offer significant media cost savings to DVCPRO HD customers requiring long-duration HD acquisition."

FOCUS Enhancements joined Panasonic as a P2 Partner in March 2005 after developing a version of its industry leading file conversion software, FireStore DV File Converter Pro, exclusively for Panasonic Broadcast to support quick and easy MXF file format exchange with popular DV editing applications.

The FireStore DTE recorder for HVX200 is expected to be available in March 2006 and price will be less than $2,000. For more information on FOCUS Enhancements and its products, please visit www.focusinfo.com.
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